Westin Alexandria - Area Director Revenue-Hotel

Qualifications

A high school diploma or equivalent is required. Six years of progressive experience in a hotel or related field is required, or a four-year college degree in business statistics, revenue management, or hospitality with at least four years of related experience.

Job Responsibilities

• Set, manage, and collaborate with GM/DOS to input appropriate yield controls to maximize hotel's revenue from all distribution channels.
• Collaborate with Sales and Marketing to provide consultation on strategies for negotiating and booking optimal group and catering business, as well as to ensure hotel meeting space is properly utilized to maximize room and food and beverage revenue potential.
• Manage brand/third-party channels and relationships by working with OTA market managers on promotions and market exposure; follow up to analyze ROI on any paid placements or marketing programs to ensure the hotel is maximizing revenue.
• Clearly relay items/actions discussed during daily/weekly/monthly meetings and distribute meeting notes (and applicable reports) to all appropriate stakeholders in a timely manner; will be required to facilitate meetings, as well.
• Effectively leverage, manage and maintain the applicable Sales & Revenue Management system(s), daily operations, forecasting support, and reporting in accordance with hotel and brand Revenue Management Standards, as applicable.
• Analyze applicable revenue reports to make Yield Management decisions and update respective inventory and rate information directly through the system(s), when necessary.
• Perform displacement analysis to support group sales decisions and communicate highlights and/or action plan recommendations to Revenue leadership.
• Place test calls to ensure accuracy of rate quoting, restrictions and selling approach.
• Ensure accurate preparation and analysis of market segmentation reports, production reports, source contribution analysis, daily pick-up reports, and pace summaries.
• Own the compilation, distribution, and interpretation of sales and revenue data.
• Analyze and review monthly and weekly STR Report results, understanding gains or losses of RevPAR Index and apply this knowledge to impact and predict future results and further help develop proactive strategies to gain share against the competition.
• Develop, monitor and adjust group pricing strategies, preferred patterns, and need periods where necessary.
• Serve as key contact for questions with regard to system use and/or revenue management principles.
• May provide in-person training, as required.
• Engage in the annual BT pricing process.
• Provide data analysis of production trends and pricing guidance to hotels to ensure alignment to annual revenue goals.
• In partnership with the strategy team, execute daily, weekly and monthly 30-60-90 day forecast and annual budget.
• Contribute to daily, weekly and monthly 30-60-90 day forecast and annual budget processes.
• May participate in the monthly financial review (ownership invited), focused on sales, revenue, and P&L; level of involvement may vary based on portfolio type.
• Represent the hotel by participating in and/or conducting industry functions in the area, as applicable.
• Manage and communicate group cut off dates.
• Monitor the status of the hotel throughout the day. Adjust any inventory controls that need to be modified through the applicable Revenue System(s) and communicate to the strategy team.