Website & Online Marketing Spezialist*in (m/w/d)

Responsibilities

• Maintain and further develop online platforms and websites based on strategic direction and operational unit requirements
• Optimize content to increase organic visibility and conversion rates of web pages
• Plan and manage online marketing campaigns (customer newsletters, Google Ads, Bing Ads, Facebook Ads), incorporating input from other departments
• Monitor click and conversion rates in Google Analytics and implement appropriate measures for campaign optimization
• Regularly evaluate key performance indicators and create reports

Requirements

• Education or equivalent qualification in communication, media, business, or IT
• Strong knowledge of SEO or SEA and current online trends
• Professional experience in online marketing, including concept development, implementation, and control of digital marketing activities
• In-depth knowledge of monitoring and web analysis of KPIs to derive optimization measures for marketing activities
• Experience in creating and revising product and advertising texts
• Organizational skills, strong communication, independent and structured work approach, solution-oriented mindset, team spirit, creativity, and enthusiasm for developing new initiatives with others

Benefits

• Responsible, challenging, and varied work
• Supportive and motivated team in a growing company that values work-life balance