Website Content Strategist

About the role

The Website Content Strategist is responsible for overseeing the MTA's website, which reaches millions of New Yorkers each day with essential information, as well as other MTA web pages, including OMNY.info. They work with stakeholders across the MTA's various operating agencies and departments to ensure that web content is accurate and customer-focused. The Website Content Strategist is also an evangelist for and trainer on our content management system (CMS). They will work with product managers and the website development team to improve the CMS and provide feedback on new functions and content types. The ideal candidate will be able to think big picture about how websites are organized, structuring entire sections, and advising on information architecture. They should also be able to roll up their sleeves and rewrite or edit content for clarity and concision.

Responsibilities

• Manage all site updates to the MTA website. Make basic updates and approve changes from other stakeholders.
• Coordinate with multiple stakeholders across multiple agencies to ensure their content is findable.
• Develop customer communication strategies in collaboration with senior management across the spectrum of the organization.
• Write professionally trained content.
• Manage the work of 2-3 direct reports.
• Work with the product team to build new CMS tools and features, serving as the main advocate for content editors.
• Assist other departments across the agency in making updates to their web content.
• Maintain a content calendar for the MTA website.
• Collaborate with other departments across the MTA on content that promotes agency-wide priorities and initiatives.

Required Knowledge, Skills & Abilities

• Superior writing ability, including enthusiasm for writing at a lower grade level and for simplifying complicated ideas. A love of understanding and explaining things to people is important.
• Ability to collaborate with senior management across the spectrum of an organization while advocating for a customer-centric voice and tone.
• Some basic understanding of how to convey information visually, or how to work with designers to use words and pictures to their full effect.
• Excellent communication and interpersonal skills.
• Excellent organizational and presentation skills.
• Demonstrated ability to work with all internal levels within a given organization.
• Demonstrated ability to work in a high-profile, high-pressure environment effectively.
• Demonstrated ability to complete short- and long-term projects effectively and as efficiently as possible.
• Demonstrated basic analytical capabilities and quantitative skills.

Required Education & Experience

• H.S. Diploma or General Education Degree (GED)
• Minimum 5 years of experience in marketing, journalism, communications, or a related field with experience writing for the public and meeting deadlines.
• Minimum 2 years of experience with a content management system (Drupal, WordPress, or related system).
• Minimum 1 year of experience with product or project management software, including JIRA, Trello, Airtable, Monday, Asana, or related software.
• Minimum 1 year of experience with content design, or strong knowledge of web page layout and making content structured and discoverable.
• Minimum 1 year of experience in user-centric principles.

Preferred Qualifications

• Bachelor's Degree in Arts/Sciences (BA/BS) in Communications, Journalism, Business, or related field. An equivalent combination of education from an accredited college and experience may be considered in lieu of a degree.
• Minimum 1 year of prior experience managing an editorial or content calendar for a business, brand, or institution is a plus.
• Minimum 1 year or prior experience working in a large, multi-faceted, fast-paced organization or governmental body.
• Experience with information architecture is a plus.

Schedule & Work Location

Hours: 9:00 am – 5:30 pm (7.5 hours/day) or as required. Work location: 2 Broadway, New York, NY 10004. This position is eligible for telework, which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire. May need to work outside of normal work hours (i.e., evenings and weekends). Travel may be required to other MTA locations or other external sites.

Pay

Salary range: $84,700 – $88,800.