Web Producer (per diem)

PRIMARY ACCOUNTABILITIES

• Possess a thorough understanding of online audience habits and audience acquisition strategies.
• Strong journalistic skills including news judgment, research, writing and editing.
• Ability to shoot, edit video and optimize for all digital platforms, including our website and social media.
• Experience with multiple social media platforms on behalf of a brand or publication. Proven success driving traffic and brand through these platforms.
• Successful execution of visual strategies to program compelling section fronts.
• Understanding of basic web analytics and how to apply them.

CORE COMPETENCIES

• Recognize and produce compelling text and video content into multimedia posts for cbsdetroit.com and social media platforms.
• Help coordinate digital assignments between the CBS Detroit reporters and producers. Clear communication, teamwork, and attention to detail are essential.
• Execute effective, company compliant messaging on social media, text and email platforms.
• Program website section fronts to engage digital consumers.
• Make sure all daily content production is optimized using SEO strategies.
• Track daily web analytics and social trends and respond accordingly.