Web Merchandiser

About the role

We're looking for a creative and detail-oriented Web Merchandiser to join our dynamic team to drive online sales and enhance the customer shopping experience by strategically managing the visual presentation and organization of products on assigned ecommerce sites and promotional emails.

Responsibilities

• Curating and optimizing the visual presentation of products on sites to enhance the overall user experience, including selecting product imagery, arranging product displays and ensuring consistency to brand guidelines.
• Conducting regular audits of website content and navigation structure to ensure accuracy and consistency for optimal customer experience, involving creating logical product categories and subcategories based on product attributes and customer preferences.
• Tracking key performance metrics to assess the effectiveness of ecommerce merchandising strategies, including analyzing data to identify trends, opportunities, and areas for improvement in website performance and user engagement.
• Managing and updating website content, including product descriptions, pricing information, and promotional banners.
• Collaborating closely with the Ecommerce, Brand and Creative teams to ensure alignment of merchandising efforts with overall business goals.

Qualifications

We need a creative professional with 2+ years of experience in digital marketing, ideally with a Bachelor’s degree in Business, Merchandising, Marketing or a related field and 2+ years of ecommerce experience. In addition, we are looking for:

• Proficiency in web analytics tools and content management systems
• Strong understanding of ecommerce principles and best practices
• Excellent attention to detail and organizational skills
• Creative thinking and problem-solving skills