Web Marketing Copywriter

About the role

Join the global leader in responsible marketing activation services At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients. This role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of this long-time client - a global leader in the Tech industry. We are seeking a highly creative, results-oriented Web Marketing Copywriter to join the team based in the US. This role is pivotal in crafting compelling, high-impact content primarily for the client's organic marketing channels, with a strategic focus on the US and LATAM markets. You will create authentic content designed to build brand authority, trust, and long-term engagement for non-paid/owned marketing channels, focusing on quality and consistency. The ideal candidate is an exceptional writer who can seamlessly integrate AI tools into the creative workflow to accelerate content production, enhance performance, and deliver assets that significantly drive revenue, user acquisition, and strong Return on Investment (ROI).

Responsibilities

• Content Strategy and Execution: Crafting long-form narrative content tailored for B2B audiences, emphasizing SEO and GEO marketing strategies.
• Develop, write, and edit engaging, on-brand copy for a wide range of organic marketing channels, including website landing pages, blog posts, Google Ads Help Center, social media captions (organic posts), and in-product messaging.
• Ensure all content is culturally relevant, locally nuanced, and optimized for target audiences across the US and diverse LATAM regions.
• Work closely with SEO specialists, content strategists, product marketers and global and regional marketing teams to integrate