Web Editorial Consultant, DGCA, Website, Editorial and Governance Section, 4.5 Months, NYHQ, USA/Office-based, #594769

About the role

The consultant will support digital communication and content development for Phase I of UNICEF’s “Child Rights, Safety and Inclusion in the Digital Environment” agenda, as well as rapid-response emergency and evergreen content priorities on unicef.org.

Responsibilities

• Develop a defined package of digital editorial products supporting Phase I of UNICEF’s “Child Rights, Safety and Inclusion in the Digital Environment” advocacy and communication agenda and a package of emergency and evergreen content initiatives.
• Research, write, edit, structure and optimize publication-ready web content in collaboration with DGCA focal points, programme and research specialists, advocacy and communication colleagues.
• Ensure all content is produced in accordance with UNICEF editorial standards and digital best-practices.
• Deploy SEO, GEO and AEO tactics effectively within an international, multi-site web environment.
• Interpret audience analytics and develop actionable content recommendations.

Requirements

• Master's degree in Communications, Journalism, Digital Communications, International Relations, Development Studies, Public Affairs, Marketing, or a related field.
• Minimum five years of progressively responsible professional experience in digital and editorial communications, content strategy, journalism, or a related field.
• Experience supporting communication products during humanitarian emergencies and/or working in fast-paced news or crisis communication environments is an asset.
• Exceptional writing, editing and storytelling skills in English is essential.
• Strong understanding of UNICEF’s digital editorial standards, audience engagement and content strategy.
• Ability to work collaboratively with subject-matter experts and translate technical information into content for public audiences.
• SEO, GEO and AEO expertise
• Familiarity with emerging discoverability practices, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Experience using analytics and search-performance insights to inform content development and optimization.
• Experience using web analytics and performance measurement tools, including Google Analytics (GA4).

Qualifications

• Fluency in English is required.
• Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.
• Knowledge of child rights, international development, digital governance, online safety and related policy and advocacy issues.

Skills

• Exceptional writing, editing and storytelling skills in English is essential.
• SEO, GEO and AEO expertise
• Familiarity with emerging discoverability practices, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Experience using analytics and search-performance insights to inform content development and optimization.
• Experience using web analytics and performance measurement tools, including Google Analytics (GA4).

Benefits

All products developed under the consultancy will incorporate Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) approaches to strengthen visibility, discoverability and audience engagement across traditional search engines and AI-assisted search environments.

Pay

Details of the remuneration package will be provided in the financial proposal document.

Schedule

The schedule for the consultancy will be determined based on the needs of the project and the availability of the consultant.