Web Data Analyst (Mid–Senior Level)

Key Responsibilities

• Web Analytics & Performance Ownership
• Own end-to-end web analytics governance, tracking accuracy, and KPI reporting.
• Monitor and analyze key metrics including Conversion Rate (CVR), Average Order Value (AOV), revenue performance, funnel drop-offs, and session quality.
• Identify trends, diagnose performance shifts, and deliver executive-ready insights with clear business narratives.
• Partner with Product and E-Commerce teams to design, measure, and interpret A/B tests and personalization initiatives.
• Quantify impact of digital enhancements and recommend data-driven optimizations.
• Manage GA4 implementation, governance, and event tracking strategy.
• Oversee Google Tag Manager (GTM) operations including:
• Updating triggers and variables
• Publishing across environments
• Deploying and editing marketing pixels
• Implementing analytics and marketing tracking solutions
• Ensure tracking accuracy across marketing and product initiatives.
• Data Engineering & Platform Support
• Support GA4 to BigQuery exports including monitoring data transfers and basic SQL troubleshooting.
• Maintain clean dataset organization and assist in resolving data discrepancies.
• Configure and maintain analytics and marketing tools including:
• Customer & Segment Analysis
• Develop deep insights into distinct customer segments (trade professionals, designers, homeowners).
• Analyze site search behavior, personalization performance, and campaign effectiveness.
• Create and upload customer audience lists to paid media platforms.

Required Qualifications

• 4–6 years of experience in web or digital analytics, preferably in premium e-commerce or multi-channel retail.
• Strong proficiency in SQL.
• Hands-on expertise with GA4 and Google Tag Manager.
• Experience with BI tools such as Looker or Power BI.
• Working knowledge of A/B testing platforms.
• Experience managing GA4–BigQuery integrations.
• Strong understanding of tag governance and marketing pixel deployment

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Training & development
• Vision insurance