Web Content Specialist

Robert Half's marketing & creative client is seeking a Web Content Specialist for a 1+ month contract opportunity in the Greater Hartford area. This is a remote, 40-hour-per-week position; candidates must be willing and able to work Eastern (EST) hours.

Responsibilities

• Create, update, publish, and maintain website content within Optimizely CMS
• Build and manage web pages, landing pages, and content templates
• Ensure content accuracy, functionality, responsiveness, and user experience quality
• Support website content initiatives and digital marketing campaigns
• Conduct content audits and quality assurance reviews across the website
• Troubleshoot content, formatting, and publishing issues
• Partner with marketing teams and internal stakeholders on website updates
• Ensure content aligns with branding, accessibility, SEO, and UX best practices
• Monitor website performance and analyze content effectiveness
• Maintain digital publishing workflows and content standards
• Coordinate with designers and other stakeholders on web content updates

Additional Responsibilities

• Support email marketing initiatives and campaign execution, as needed
• Assist with audience segmentation, email builds, testing, and deployment activities, as applicable

Email Marketing Experience Preferred

Requirements

• Degree in marketing, management, or related field
• 2+ years of website content management or digital marketing experience
• Experience with content management systems; Optimizely CMS strongly preferred
• Experience creating, updating, and publishing website content and landing pages
• Understanding of web content best practices, accessibility, SEO, and UX principles
• Experience with content QA, digital publishing workflows, and website maintenance
• Working knowledge of HTML and CSS
• Ability to analyze website performance data and identify trends
• Strong attention to detail and organizational skills
• Excellent communication and stakeholder collaboration abilities
• Bonus: Experience with Salesforce, Pardot, Marketing Cloud Account Engagement, or similar email marketing platforms

Benefits

• Medical, vision, dental, and life and disability insurance
• Eligibility to enroll in company 401(k) plan

Schedule

40 hours per week, remote, Eastern (EST) hours