Jobs · Marketing · Iowa

Web Content Manager.

Food Safety and Inspection Service · Urbandale, IA · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: Duties (maybe "Responsibilities"? The posting says Duties list. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. The posting includes Duties (list), Conditions of employment (maybe part of Requirements?), Qualifications (detailed), Education, Additional information (benefits mention). No explicit Pay or Schedule. Benefits: mention "A career with the U.S. government provides employees with a comprehensive benefits package." That's vague but it's a statement about benefits. Should we include Benefits section? The rule: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. The posting states benefits generally but not specific. Is that considered real specific content? It says "comprehensive benefits package" but no specifics. Might be considered vague; better to omit Benefits section because no specific benefits listed. Similarly, no Pay or Schedule. So we may have sections: Responsibilities (from Duties), Requirements (Conditions of employment), Qualifications (the detailed qualifications), Skills? Could embed skills within qualifications. But we could have a Skills section summarizing? The instruction: Prefer a few substantive sections over many thin ones. We have Duties, Qualifications, Requirements (conditions), maybe Education separate? Education is part of qualifications but could be its own section. However we already have Qualifications covering education and experience. Might combine. We need to use

for section headings. Use
  • for any list of duties/requirements/benefits, and

    for prose. We must preserve ALL substantive information; do not invent or summarize away detail. So we need to include all duties items, all conditions of employment items, all qualifications details (including GS-9, GS-11, GS-12, GS-13 specifics), education substitution note, volunteer work note, etc. Also the "Additional information" includes CTAP, career development plan, reasonable accommodation, commitment statement, benefits generic. We should include that as prose under maybe "Additional Information" but we don't have a heading for that; we could put under a generic

    like "Additional Information"? Not in allowed headings list. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We cannot add other headings. So we must fit content into those headings. "About the role" could be used for general description (maybe the duties). But we already have Responsibilities for duties. "About the role" could be used for overview paragraph (maybe from first sentence?). The posting starts with "Duties Participate in strategic planning..." So we could treat that as Responsibilities. "About the role" could be a brief summary: maybe we can omit if no content. Better to omit About the role if no specific content. We have Responsibilities (duties list). Requirements (conditions of employment). Qualifications (the detailed qualification criteria). Skills? Could we extract skills from qualifications? But we already have qualifications covering skills. Might not need Skills section. We must not repeat job title as heading. No Job ID. We must remove boilerplate like cookie/navigation/legal/EEO etc. The posting includes some legal statements (Conditions of employment includes things like US Citizen, Selective Service, background investigation, probation, Direct Deposit, E-Verify, false statements, OF-306). Those are requirements; we keep them as part of Requirements. We also need to keep the "Experience refers to paid and unpaid experience..." paragraph under Qualifications? It's under Qualifications section after education. We'll keep it as part of Qualifications. We also need to keep the "Education may be substituted for experience at the GS-09 and GS-11 level..." paragraph. We also need to keep the "Additional information" paragraphs: CTAP, career development plan, reasonable accommodation, commitment statement, benefits generic. These could go under Requirements? Not really. Could go under Qualifications? Not exactly. Could go under Responsibilities? No. Perhaps we can put them under a generic

    after Qualifications without a heading? But we need to use headings for sections; but we could have a final

    without heading? The instruction: Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid having prose outside headings? It says use

    for section headings,
    • for any list,

      for prose. It doesn't say every piece must be under a heading, but likely they expect sections. However we could add a heading like "Additional Information" but not allowed. Maybe we can incorporate that into Qualifications as a final paragraph? It's not qualifications but additional info. Could we put under Requirements? Not appropriate. Could we put under Responsibilities? No. Maybe we can treat "Additional information" as part of "Qualifications" because it's still about the job. But risk of misrepresenting. However instruction: Preserve ALL substantive information; do not invent or summarize away detail. So we must include that info somewhere. If we cannot add a heading not in list, we could add a

      after the last heading without a heading. Is that allowed? The instruction says use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't say you cannot have other headings, but suggests those are the typical ones. It says "IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It doesn't forbid other headings, but to be safe we should stick to those headings. Could we put the additional info under "Qualifications" as a subsection? Might be okay. Alternatively, we could create a section "About the role" and put the additional info there? Not ideal. Better: Use "Qualifications" heading for all qualification-related content (including education substitution, volunteer work, etc.) and then after that, we can add a

      for the additional information without a heading? Might be considered stray prose. But maybe acceptable. Let's see if we can fit additional info under "Requirements" as "Conditions of employment" includes some legal stuff; additional info about CTAP, career development, reasonable accommodation, commitment statement could be considered part of requirements? Not really. Maybe we can create a section "Skills" and put the additional info there? No. Given the instruction to prefer few substantive sections, we could have three sections: Responsibilities, Requirements, Qualifications. And then after Qualifications we can add a

      for the additional information. I think that's okay. Now we need to format lists. Responsibilities: list of duties items. Each bullet as

    • . We need to extract each duty sentence from the "Duties" block. Let's list them: - Participate in strategic planning to improve website and digital communication effort. - Advise stakeholders on web/digital best practices, industry standards, and Federal/Departmental policies. - Recommend and develop communication programs, tools, and techniques for Agency audiences. - Coordinate with managers and staff to ensure technical and strategic accuracy of communications. - Formulate and manage information from internal/external sources including websites and social media. - Formulate and manage information from internal/external sources including reports and one-pagers. - Manage organization full web presence (such as internal/external sites, apps, and digital platforms). - Plan, produce, and edit content for websites and apps. - Plan, coordinate, and evaluate shortrange and long-range web coverage. - Maintain and enforce agency web/digital SOPs, policies, and best practices. - Serve as project lead on external applications. - Apply expertise in accessibility, usability, information architecture, redesign, QC/QA, testing, HTML, and content management. - Manage day-to-day site maintenance and content updates. - Consult with customers on web projects, gather requirements, and provide updates/previews/strategy. - Serve as a technical liaison with internal and external stakeholders. - Write, edit, and summarize technical information. - Plan/implement communication projects across diverse audiences Note there is a duplicate line: "Formulate and manage information from internal/external sources including websites and social media." and "Formulate and manage information from internal/external sources including reports and one-pagers." They are separate but similar; we keep both. Now Requirements (Conditions of employment) list: - You must be a US Citizen or US National. - Males born after 12/31/1959 must be Selective Service registered or exempt. - Subject to satisfactory adjudication of background investigation and/or fingerprint check. - Successful completion of one-year probationary period, unless previously served. - Refer to the Next Steps section for more information. (This is a reference; we should keep? It's a sentence referencing Next Steps; it's substantive? Might be considered boilerplate but it's part of the posting. We'll keep.) - Direct Deposit: Per Public Law 104-134 all Federal employees are required to have federal payments made by direct deposit to their financial institution. - Successfully pass the E-Verify employment verification check. To learn more about E-Verify, including your rights and responsibilities, visit https://www.e-verify.gov/. - False statements or responses on a resume or application can jeopardize employment and may be grounds for disciplinary action, including removal from Federal service. - If you are selected, you may need to complete a Declaration for Federal Employment (OF-306) prior to being appointed to determine suitability for Federal employment and to authorize a background investigation. We should keep the sentence about Next Steps; it's not boilerplate but a reference. Keep. Now Qualifications: This is lengthy. We need to preserve all details. We'll need to structure maybe as

      paragraphs with some

      • for the lists of skills for each grade level. We have multiple grade levels: GS-9, GS-11, GS-12, GS-13. Each has specialized experience requirement and alternative education. We need to keep the text exactly as given, but we can format as paragraphs and lists. We'll need to be careful not to invent or summarize. Let's extract the qualifications section text: "Qualifications Applicants must meet all qualifications and eligibility requirements by the closing date of the announcement including specialized experience and/or education, as defined below. To qualify for the GS-9: Applicants must have one year of specialized experience at or equivalent to the GS-7 grade level in the Federal service. Experience must demonstrate the following types of skills and abilities that directly prepare the applicant to perform the duties in the position description. Applicant must show 3 of the following 5: Working within a content management system (Drupal preferred) to make website changes and simple updates for review and approval.Using software and templated designs to communicate information, create engaging content, and propose solutions for digital and online communications products.Providing quality customer service and developing effective working relationships with internal and external stakeholders.Assessing website and digital strategy, including using metrics and trend analysis to recommend changes or propose improvements.Applying a broad set of communication principals, audience identification, and strategy to help improve digital products and website content. OR Master's or equivalent graduate degree in a related field. OR 2 full years of progressively higher level graduate education leading to such a degree in a related field. OR LL.B. or J.D., if related. To qualify for the GS-11: Applicants must have one year of specialized experience at or equivalent to the GS-9 grade level in the Federal service. Experience must demonstrate the following types of skills and abilities that directly prepare the applicant to perform the duties in the position description. Applicant must show 5 of the following 7: Using a content management

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