Web Content Designer

The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut’s websites and digital assets. Your work will involve assessing customer needs and creating high-impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets.

Responsibilities

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
• Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
• Alligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Conducting in-depth research on industry-related topics to develop original content and optimize current content
• Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
• Editing content and proofreading material for errors and inconsistencies
• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
• Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
• Developing high-impact KPIs and tracking the measurable success of content
• Using customer research and site analytics to prove that content is meeting user needs
• Defining customers’ needs and identifying content gaps that prevent successful digital experiences
• Optimizing and categorizing content to align with a service-oriented information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
• Structuring content in ways that customers are used to, and knowing the difference between features and benefits
• Setting up governance models that support the maintenance of content after publishing
• Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
• Comfort in suggesting better strategies or pointing out risks in current development efforts
• Dependable, organized, and equally able to work independently as well as in cross-functional team environments
• Supporting teammates’ skills and behaviors through development and delivery
• Communicating and collaborating with multiple departments and stakeholders
• Creative and analytical thinking with strong problem-solving skills
• Judgment in dealing effectively and diplomatically with government staff
• Maintaining strict confidentiality

Requirements

• Website Content Writing – At least 3 years of measurable experience
• Copywriting – a high proficiency in writing for real people and motivating them to action
• SEO and analytics – At least 3 years of experience
• Content Lifecycle Governance – At least 3 years of experience

Skills and Abilities

• Website Writing and Content Management Knowledge of Sitecore or a comparable CMS
• Expert copywriting and editing skills
• Content marketing SEO and analytics
• Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
• Effective communication skills
• High emotional intelligence
• High Functioning in Complex Situations
• Ability to distill complex concepts into simple ideas
• Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
• Comfort in suggesting better strategies or pointing out risks in current development efforts
• Dependable, organized, and equally able to work independently as well as in cross-functional team environments
• Team Player
• Supporting teammates’ skills and behaviors through development and delivery
• Communication and collaboration with multiple departments and stakeholders
• Creative and analytical thinking with strong problem-solving skills
• Judgment in dealing effectively and diplomatically with government staff
• Maintaining strict confidentiality

Preferred Skills & Qualifications

• Proficient in Sitecore CMS platform
• Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
• 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
• Proficient in Digital content standards and plain language guidelines
• Experience with chatbots, search consoles, and helpdesk services
• Proficiency with content tools, especially development, inventory/auditing, and SEO tools
• A portfolio of published online content
• Industry certification in a field-related discipline
• 1 year of experience using customer relationship management platforms such as Salesforce
• 1 year of experience using Google Analytics (preferable GA4)
• 1 year of experience using data dashboard software like Power Bi