Web and Brand Designer - Breakout Prop

Job Summary

The role involves designing the Breakout website and its conversion flows, extending design across the marketing surface, and building an AI-driven design system to streamline the workflow for the wider team.

About the Role

Breakout is a crypto prop trading program that provides traders with access to capital, with up to 90% of profits going to the trader. The role requires fluency in AI design tools and a strong portfolio of web and digital design experience.

Responsibilities

• Own the design of the Breakout website and conversion flows, ensuring UX and information architecture from first wireframe to dev-ready handoff.
• Build an AI-driven design system that allows the team to self-serve, turning high-friction, high-volume design requests into reusable components, templates, prompts, and automations.
• Extend design across the marketing surface, including lifecycle email, organic social, and campaign visuals, to ensure consistency and brand alignment.
• Maintain and govern Breakout's brand guidelines, component library, and asset toolkit to maintain brand consistency across the team.
• Work closely with engineering on a clean handoff, working closely with developers on the website build and component implementation.
• Prototype fast, producing clickable, code-backed prototypes for testing, not just imagining designs.
• Partner with Payward's (Kraken's) design and brand teams to leverage their scale and systems, sharing back what you build.
• Document your systems for the whole org, turning what you build into guidelines, prompt libraries, and how-tos that make self-serve design stick.

Requirements

• 5+ years of hands-on web and digital design experience, with a strong portfolio of shipped web and marketing design work in a fast-moving environment.
• Deep command of website UX: information architecture, responsive layout, design systems, interaction and conversion design, and dev-ready handoff in Figma.
• Strong, demonstrable AI design skills, including experience with Claude Design and other AI visual design tools.
• A systems builder, not a one-off maker, thinking in components, templates, and reusable patterns.
• Range across the marketing surface, comfortable designing not just web, but lifecycle email, organic social, and brand assets, and making them feel like one system.
• Prototyping chops, producing clickable, code-backed prototypes (HTML/CSS comfort or AI-assisted code is a plus).
• Strong collaborator and communicator, clean handoffs to engineering, fast in Slack threads, and able to brief and enable non-designers to use the systems you build.
• Bias to ship, proposing, building, and iterating without waiting for permission to prototype.
• Crypto-native or genuinely curious about crypto, trading, and prop, with a drive to help define the category.

Qualifications

• Performance creative design experience, especially in designing and iterating paid ad creative (static, motion, and video) at volume.
• Motion and video skills (After Effects, Rive, or AI motion tools).
• Front-end coding ability (HTML/CSS/React, or comfort shipping via AI code tools like v0 or Lovable).
• Experience in crypto, fintech, trading, or another regulated, high-intent category.
• Experience building or running a design system used by a cross-functional team at scale.

Skills

• AI design tools
• Design systems
• Responsive design
• UX design
• Web development
• Brand management
• Collaboration
• Communication
• Prototyping
• Brand consistency
• Self-serve design

Benefits

Not specified

Pay

$96K - $192K

Schedule

Not specified