Web Analytics Analyst

About the role

The Analyst of Web Analytics, RLE-NA supports the RalphLauren.com US e-commerce business within the Ralph Lauren Corporation. Reporting to the VP of Customer Experience & Insights, RLE-NA, this individual will be a key contributor to the success of our fast-growing retail businesses.

Responsibilities

• Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com web site
• Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools
• Creating, maintaining & delivering various dashboards & reports for key stakeholders
• Conducting ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis
• Incorporating industry web analytics best practices and methodologies (e.g., testing and behavioral targeting)
• Supporting the maintenance and development of the web analytics platforms
• Collaborating with internal and external partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team
• S supporting Digital Marketing and Site Merchandising teams and developing strong partnerships with cross-functional and inter-company peers

Qualifications

• Exemplary analytical capabilities
• Demonstrated critical thinking and leadership skills
• Understanding of business financials, ROI, & profitability
• Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight
• Team-player; ability to work with all business divisions in a proactive manner and drive results
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities
• Ability to provide and articulate Omniture tracking and implementation requirements
• Minimum of 2 year of Adobe Analytics/Omniture or CJA experience; DTM experience a plus
• 2-3 years previous work experience, ideally within the eCommerce and/or Digital Marketing space

Pay

Salary range: $68,200 - $88,000 annually

Schedule

N/A