Wealth Sales Enablement Content Manager

Duties & Responsibilities

Strategy, Leadership and Co-Creating Deliverables:

• Leads insights content strategy for the Wealth organization, ensuring alignment with business goals, objectives and market trends.
• Manages insights content and insight-based sales tools to support Wealth Sales Enablement, infusing all programs and content with Huntington’s brand.
• Provide strategy and leadership around the creation of sales tools for the market, assessing and evaluating incoming requests to determine both the value and scope of work.
• Works with the Sales Enablement Team and key stakeholders to develop insight-based sales tools and presentations.

Continuous Learning around Marketing Trends and Industry Trends:

• Makes sure to monitor industry trends to maximize knowledge on an ongoing basis.
• Leverages research from the Sales Enablement team for awareness in economic and business trends to support content strategy.
• Tracks trends in sales enablement technology to ensure the team is consistently exploring new avenues for content delivery.
• Ensures all content is available in formats that can be readily leveraged through technology.

Cultivating and Managing Partnerships:

• Cultivates strong relationships and collaborates with segment marketing team for the creation of insights content.
• Creates partnerships across the Sales Enablement Team and Wealth segment to ensure high-value deliverables.
• Manages the partnership with ShowPad and other content vendors.
• Assesses and identifies additional partnerships or technology that can support content strategy.

Project Management and Copywriting:

• Provides project management for all existing content to determine relevance and tone, while also writing updated copy, to ensure that insights content remains current.
• Ensures all marketing and sales tools support the company’s brand and meet the company’s style and quality standards.
• Drives thought leadership strategies, collaborating across the segment and enterprise to identify subject matter experts for relevant content development and interviews.

Required Qualifications

• Bachelor’s Degree, preferably in Marketing or Communications
• 5-7 Years’ experience with content marketing or related experience

Preferred Qualifications

• Strategy and business planning experience
• Demonstrated project management and execution excellence
• Strong copywriting and editing background
• Experience with content management software
• Strong organizational abilities, including time and resource management
• Leadership abilities that foster learning and excellence among team members
• Works well in a fast-paced environment
• Accepts and gives feedback freely
• Natural problem-solver
• Strong collaborator