VP, SSP Activation

What You'll Do

• Own the commercial results of the SSP Activation business
• Lead global sales and CS teams across the Americas, EMEA and APAC, panning media owner development, curation activation, and DSP/demand partnerships
• Set the standard for revenue accountability, pipeline discipline, and deal execution across all regions with an input/output mindset
• Drive the commercial success of our on-Grid curation business and lead the expansion of our 3P SSP curation motion (PubMatic, Magnite, Index) as a net-new revenue channel targeting agency budgets locked behind SPO agreements
• Lead and develop an exceptional team
• Lead a multi-layered team of VPs, Senior Directors, and Directors covering distinct segments (holding company agency activation, indie publishers, curation CS, DSP partnerships)
• Identify gaps, develop talent, and make thoughtful decisions on team structure and performance with rigor and care
• Create a culture of ownership, clarity, and high standards — where strong performers are recognized and underperformance is addressed directly
• Shape and execute go-to-market strategy
• Develop and execute the GTM strategy for Commerce Grid activation, including sales plays, account coverage models, rules of engagement with agency teams, and co-selling motions with 3P SSP partners
• Work in close partnership with product, product marketing, and GTM teams to ensure sellers are enabled and equipped to win
• Own and refine the narrative on why Grid — and why Criteo Commerce Audiences — for L/XL advertisers, agencies, and CTV buyers
• Lead the sales motion for Commerce Audiences activation through PubMatic and Magnite partnerships, targeting agency budgets that cannot or will not route through Commerce Grid directly
• Create executive-level relationships with SSP counterparts to establish top-down commercial alignment
• Collaborate with GTM, CS, and Ops teams to ensure we move from pilot to repeatable, scalable program with disciplined revenue tracking
• Represent the business at the senior level
• Build the pipeline of relationships that opens doors others cannot

Who You Are

• A proven commercial leader in the programmatic ecosystem
• Have led sizeable, global revenue-generating teams in an SSP, DSP, ad exchange, or closely adjacent business
• Understand how agency budgets move, how SPO decisions get made, and what it takes to earn a place in a holding company's preferred partner set
• Have personal credibility with agency trading desks, programmatic leads, and senior publisher/platform contacts and use it
• Know how to win with a product that requires education
• Commerce Grid is not yet household-name infrastructure. Comfortable leading a sales motion where the value proposition needs to be articulated clearly and repeatedly, and know how to build a team that can do the same
• Not intimidated by competitive headwinds; energized by them
• Are a builder and an operator
• Have stood up new GTM motions before, not just inherited them
• Know what good looks like in terms of pipeline hygiene, sales process, forecasting discipline, and post-sales handoff
• Can zoom out to set strategy and zoom in to coach a specific deal or conversation when needed
• Are direct and decisive
• Make the call, own it, and explain your reasoning clearly
• Hold high standards for yourself and the people around you, and are not conflict-avoidant when the business requires hard conversations — whether with a struggling team member, a skeptical agency partner, or an internal stakeholder
• Are a strong cross-functional partner
• Work inside the Customer Org and work daily with Product, GTM, Finance, and People teams
• Know how to influence without authority, build consensus where needed, and push back constructively when it isn't