VP, Retail Delivery

What You'll Do

You'll lead our retail growth strategy across branches, the contact center, and business development, establishing clear goals and creating accountability for results.

You'll build a high-performing sales and service culture where employees ask great questions, uncover member needs, and confidently recommend solutions that make a difference.

You'll coach and develop leaders who can inspire their teams, recognize great performance, and help employees grow in their careers.

You'll grow our community presence by expanding relationships with local businesses, organizations, and prospective members.

You'll own the member experience across our retail channels and continually look for ways to make banking with Bellwether easier, more personal, and more valuable.

You'll turn insights into action by using member feedback, sales trends, pipeline metrics, and performance data to identify opportunities and improve results.

You'll partner across the organization with Mortgage, Business Services, Wealth Management, and other teams to create stronger referral relationships and deliver more complete financial solutions.

You'll bring new ideas to life by helping identify and launch products and services that support member needs and Bellwether's growth strategy.

You'll lead through change as we introduce new technology, products, processes, and ways of serving our members.

You'll run a strong operation by overseeing budgets, vendors, policies and procedures, compliance, audits, and the overall effectiveness of our retail delivery channels.

Who We're Looking For

You may be a great fit if you have:

• A bachelor's degree in finance, business, or a related field.
• 10+ years of progressive experience in retail banking, member service, and sales leadership within a credit union or financial institution.
• A demonstrated ability to build and lead high-performing, consultative sales and service teams across branch and outside sales environments.
• A passion for coaching, developing, and challenging people to achieve meaningful goals.
• Strong communication and relationship-building skills, with the ability to connect with employees, members, community partners, and senior leaders.
• Experience successfully leading teams through growth, change, and technology adoption.
• A working knowledge of applicable financial institution regulations, including SAFE Act and BSA requirements.
• The ability to balance the big picture with the details — setting strategy while still knowing what's happening on the front line.

What Success Looks Like

You'll know you're making an impact when our teams are confident and engaged, our members feel understood and valued, our community relationships are growing, and our retail organization is delivering strong, sustainable results.

Most importantly, you'll build an environment where great member experiences and great business results go hand in hand.

The Bellwether Way

Our Core Values aren't just words on a wall — they're how we expect our leaders to lead:

• People First — Develop great people and create experiences that put members at the center.
• Local Focus — Build relationships that strengthen Bellwether's connection to the businesses and communities we serve.
• Always Learning — Stay curious, embrace change, and continually look for better ways to serve our members.
• Driven with Purpose — Set meaningful goals, inspire action, and pursue growth that benefits our members and our credit union.
• Own Our Outcomes — Take accountability, celebrate wins, learn from challenges, and empower your team to deliver results.