VP Product - Merchant Enablement

Key Responsibilities

• Own the product strategy and roadmap for merchant and platform integrations across embedded financing offerings.
• Develop a deep understanding of merchant business models, sales cycles, checkout flows, and operational constraints.
• Define segmentation strategies (SMB vs enterprise, direct merchants vs platforms) and tailor integration approaches accordingly.
• Design integration solutions across multiple channels including hosted checkout, APIs, SDKs, plugins, and platform integrations.
• Define MVP scope for new integration products with a clear path to scalable future enhancements.
• Balance speed-to-market with long-term platform scalability and reliability.
• Partner closely with Sales, Pre-Sales, and Partnerships teams to support merchant evaluations and deal structuring.
• Translate merchant requirements into clear product capabilities, limitations, and implementation approaches.
• Help shape commercial conversations by aligning product capabilities with merchant needs and sales strategy.
• Own product requirements, prioritization, and delivery in partnership with Engineering.
• Ensure integrations are designed with strong documentation, developer experience, and operational readiness.
• Drive alignment across Product, Engineering, Risk, Compliance, Operations, and Merchant Enablement teams.
• Use merchant feedback, integration data, and performance metrics to inform roadmap decisions.
• Identify opportunities to reduce time-to-integrate, improve conversion, and increase merchant adoption.
• Lead continuous improvement of integration tooling, configuration, and self-serve capabilities.
• Build, mentor, and lead a team of product managers focused on merchant and platform integrations (scope dependent).
• Serve as a senior voice for merchant experience and integration strategy across the company.
• Communicate product vision, trade-offs, and progress clearly to executive leadership.

Qualifications

• 10+ years of experience in product management within fintech, payments, lending, or embedded finance.
• 5+ years owning integration-heavy products such as APIs, platforms, or merchant-facing solutions.
• Strong understanding of merchant checkout, POS, or platform-based commerce workflows.
• Prominent experience designing MVPs and scaling products based on real merchant adoption.
• Demonstrated ability to partner effectively with Sales, Engineering, and Operations teams.
• PREFERRED: Experience in POS financing, BNPL, or consumer installment lending.
• Experience working with platform partners, marketplaces, or e-commerce ecosystems.
• Strong grasp of API-first product design and developer experience best practices.
• Experience leading teams in high-growth fintech environments.