VP Product

About the role

As Flock expands into new markets and use cases, scaling our portfolio across hardware-enabled infrastructure, firmware, and cloud software requires dedicated executive product leadership. Maintaining product differentiation and earned trust across complex technology layers demands a strategic leader who can align engineering execution with long-term business goals. You will lead end-to-end product strategy across core product lines, mentor product managers, and represent our technology with clarity to cross-functional partners and external stakeholders.

Responsibilities

• Lead end-to-end product strategy and execution for a multi-layered portfolio spanning cloud software, firmware, and hardware systems.
• Direct and develop a team of Product Managers responsible for driving core product areas from initial roadmap conceptualization to market execution.
• Partner with Engineering leadership to align product roadmaps with technical architecture, platform evolution, and delivery capabilities.
• Translate customer needs, competitive dynamics, and market signals into prioritized product roadmaps that balance innovation, system reliability, and speed to market.
• Represent Flock's product portfolio and guiding development principles in high-stakes external conversations with customers, partners, and public stakeholders.

What This Role is Not

• This isn't a hands-off corporate strategy position; you will actively engage with engineering teams on technical tradeoffs and dive deep into product architecture.
• This is not a single-product or software-only role; you will oversee an integrated portfolio combining hardware devices, firmware, and cloud platforms.
• This isn't an isolated internal management function; you will serve as an external product spokesperson who can explain technical systems clearly to diverse audiences.

Requirements

• Proven track record leading and growing complex, multi-layered technology products across software platforms and hardware-adjacent systems.
• Strong product judgment with the ability to prioritize effectively across competing demands and incomplete market information.
• Demonstrated experience developing and managing product managers to drive cohesive execution across distinct product lines.
• Capability to partner deeply with Engineering on platform architecture, technical sequencing, and development tradeoffs.
• Clear executive communication skills with the ability to represent complex product capabilities to non-technical external stakeholders.

Pay

Starting salary between $280,000 and $300,000, plus Flock Stock Options. Base salary is determined by job-related experience, education/training, and market indicators.

About Flock

Every community deserves to be safe. Flock builds the technology that makes that real: last year we supported over 1 million criminal investigations and helped locate more than 10,000 missing people. We're 1,700 people building the impossible with over $1B in funding, and the expectations are high on purpose. If you want a role where the stakes are real and the pace matches, this is it.

Some problems get solved faster in the same room, so we prioritize candidates in Atlanta and Boston. Hub-based roles mean real in-person time with your coworkers.