VP, Product – Artist Intelligence & Enterprise Applications

How We LEAD

We lead the strategy, development, and adoption of UMG’s artist-facing data and CRM products. You own the data consumption and activation layer for non-analysts and artists—transforming reporting, segmentation, and insights into intuitive tools that drive marketing execution, audience growth, and fan monetization.

This role defines how artist and label teams operationalize audience intelligence across planning, campaign execution, and long-term fan development. Your mandate is not infrastructure or data pipelines. It is the front door to audience intelligence: designing tools that reduce cognitive load, enable CRM activation, support campaign planning, and guide artist teams toward measurable growth.

You will partner across territories, labels, and divisions to standardize best practices while enabling local flexibility, ensuring that UMG’s audience data translates into consistent competitive advantage.

How You’ll CREATE

Define and execute the product strategy for UMG’s artist-facing audience platform, Halo, encompassing CRM enablement, audience segmentation, campaign planning tools, and embedded decision support.

Translate audience intelligence into operational tools. Move beyond dashboards to build workflow-driven products that support audience development including advanced segmentation, targeting, campaign execution, and fan lifecycle management.

Continuously evaluate emerging audience development platforms, AI-driven marketing tools, and CRM innovations to inform build vs. partner decisions and maintain a best-in-class artist-facing ecosystem.

Establish clear product boundaries and operating contracts between Data Platform, BI, and consumer-facing products, ensuring metric consistency, API reliability, and minimal coupling between infrastructure and front-end experience.

Build and lead a high-performing product team, setting standards for communication and collaboration with label teams, discovery, prioritization, delivery, and lifecycle management.

Drive adoption and behavioral change across labels and territories by embedding usability, education, and trust-building mechanisms into product design.

Define and own product-level success metrics, including adoption, user satisfaction and trust, depth of usage, workflow integration, activation lift, and measurable business impact.

Ensure all consumer data products meet UMG’s standards for data privacy, artist protection, and ethical use, in close partnership with Legal and Data Privacy teams.

Serve as the primary executive interface for label data teams and end users, deeply understanding how different users consume data, make decisions, and measure success. Translate these needs into product requirements and prioritization decisions.

Manage the consumer-facing product budget.

Perks

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), Summer Fridays (between Memorial Day and Labor Day)

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer.