VP of Performance Marketing

About the role

We are seeking a high-impact, strategically minded Vice President of Performance Marketing to lead a team of twenty-five (25) accomplished marketers and oversee a multi-million-dollar performance budget. This individual will report directly to the SVP of Marketing and serve as a key partner in driving demand, pipeline, tours, revenue and owner/member engagement across new customer acquisition and the existing owner lifecycle. The ideal candidate is a data-obsessed performance marketer and transformation leader who brings strong leadership, deep channel expertise, and a future-forward mindset — including practical application of AI and emerging technology — to evolve how we operate and grow.

Responsibilities

• Growth Strategy: Lead full-funnel performance strategy across paid media, owned channels, CRM and digital platforms — translating enterprise growth objectives into measurable acquisition, pipeline, tour, lifecycle engagement and revenue plans. Activate owner/member growth and retention strategies through CRM, segmentation, personalization and lifecycle marketing.
• AI Innovation & Transformation: Lead adoption of AI, automation, and emerging technology across targeting, personalization, measurement, workflows, and productivity to elevate performance, scale, and organizational capability.
• Strategic Leadership: Lead the day-to-day Performance Marketing organization and partner with the SVP of Marketing on strategy, investment decisions, transformation priorities and enterprise growth objectives.
• Investment & Financial Accountability: Partner with the SVP of Marketing on performance marketing investment strategy, allocating budget and resources across the portfolio to optimize incremental revenue, profitability, CAC, LTV, pipeline and enterprise growth.
• Team Development: Inspire, coach and elevate a twenty-five (25) person team spanning digital acquisition, CRM/lifecycle marketing, media and performance marketing capabilities. Build a high-performance, high-trust culture while strengthening organizational design, leadership bench, succession planning, accountability and operating discipline.
• Data-Driven Decision Making: Partner with Marketing Analytics & Insights to establish performance measurement frameworks across KPIs, experimentation, attribution, marketing mix modeling, forecasting and lifetime value, and translate insights into investment, channel and optimization decisions.
• Innovation & Growth: Identify, evaluate, and activate new channels, partnerships, and growth models with a rigorous test-and-learn approach — with particular focus on emerging consumer behaviors and distribution opportunities.
• Executive Leadership & Cross-Functional Partnership: Collaborate across Brand, Sales, Technology, Product, Finance, Marketing Analytics & Insights and the Executive Team to ensure alignment, communicate investment recommendations, and maximize marketing impact.

Qualifications

• 12+ years of progressive marketing experience, with 5+ years in a senior performance marketing leadership role.
• Experience leading large teams and managing multi-million-dollar budgets in complex, fast-paced environments.
• Mastery of performance marketing channels, marketing technology stacks, CRM, and data/analytics platforms.
• Demonstrated experience leading marketing innovation and transformation, including applying AI to marketing strategy, measurement, and operations.
• Significant experience in timeshare/vacation ownership strongly preferred, with demonstrated understanding of complex lead generation, tour, sales and owner lifecycle models. Relevant experience in travel, hospitality or other high-consideration consumer businesses may also be considered.
• Executive presence with a collaborative, empowering leadership style.
• Relentlessly metrics-driven, resourceful, and strategic with a strong bias for action.

Supervisory responsibilities

Provides strategic and day-to-day leadership, organizational direction, coaching, talent development and performance management for a team of approximately twenty-five (25) marketing professionals.