VP of Finance

About the role

We are seeking a Vice President of Finance to serve as the senior day-to-day finance leader for VeeFriends. This role is ideal for a strategic yet highly hands-on operator who can comfortably move between executive-level financial thinking and tactical execution.

Responsibilities

• Own and oversee the company’s day-to-day finance function, including financial reporting, forecasting, budgeting support, cash management, and operating analysis
• Lead monthly, quarterly, and annual close processes in partnership with external accounting and finance partners
• Establish scalable financial processes, internal controls, reporting cadences, and operational rigor appropriate for a high-growth consumer business
• Create systems and reporting for Sub-P&Ls across various lines of business, to monitor performance of revenue and contribution margins, helping leadership make informed investments and gauge insights across categories and channels
• Partner with Merchandising, Tech, Channel Leaders to continue developing and optimizing performance and BI dashboards, particularly for real-time eCom channels that enable agile decision making
• Maintain company liquidity, working capital, inventory investments, and cash flow planning
• Partner cross-functionally with Demand (Commerce & Marketing), Supply Chain, Partnerships & Licensing, and Creative teams to improve financial visibility and decision-making
• Support company-wide forecasting and annual budgeting processes in partnership with the COO and CEO
• Build and maintain rolling forecasts, scenario models, and business planning frameworks
• Help evaluate new business opportunities, partnerships, licensing deals, and strategic growth initiatives through a financial lens
• Develop stronger analytical infrastructure around margin performance, inventory productivity, customer acquisition, channel profitability, and contribution economics
• Assist in board, lender, investor, and strategic stakeholder reporting as needed
• Serve as the primary internal owner and manager of the company’s outsourced accounting, bookkeeping, and FP&A support relationships
• Ensure timely, accurate, and decision-useful financial outputs from external partners
• Coordinate with the company’s external tax advisory and compliance partners to support audits, filings, and tax-related matters
• Continuously evaluate opportunities to improve systems, workflows, controls, and reporting quality. This includes adoption of new platforms and technology for expense management, procurement, reporting dashboards, and eventually an ERP system.
• Note: this could include partnering with Technology teams to develop custom software, or identification of pre-existing software

Qualifications

• 8–15+ years of progressive finance experience, including senior leadership responsibility within a high-growth environment. Experience supporting the scale of founder-led, venture backed early-stage start-ups highly preferred.
• A proven technology-driven mindset, with a goal of finding AI solutions that improve efficiency, maintain compliance and audit-ready bookkeeping, and ultimately streamline processes for arduous and recurring tasks across bookkeeping, month end close, and more.
• Experience within a vertically integrated consumer goods, retail, ecommerce, entertainment, collectibles, licensing, and/or omnichannel business strongly preferred
• Strong understanding of inventory-driven businesses - retail operations, margin management, and cash flow dynamics
• Combination of strategic thinking and willingness to operate hands-on in a lean environment
• Experience managing external accounting firms, finance agencies, auditors, and/or outsourced finance resources
• Strong financial modeling, forecasting, and analytical capabilities
• Experience building or scaling finance infrastructure and processes during periods of company growth
• Strong communication skills with the ability to translate financial concepts into practical business insights for non-finance stakeholders
• High degree of ownership, accountability, organization, and operational rigor
• Familiarity with modern ecommerce and operational systems environments (ERP, Shopify ecosystems, inventory systems, BI tools, etc.) is a plus

Pay

The targeted hiring range for this role is $180,000 - $220,000, commensurate with experience and specific skill sets.