VP of Design

Responsibilities

• Translate company goals into clear design priorities — and make sure the team is working on the things that move the needle
• Drive conversion, member engagement, and clinical outcomes through design, not just aesthetics
• Be a credible voice in executive forums: able to articulate why a design decision matters in terms of growth, retention, or clinical quality
• Navigate the complexity of serving two distinct audiences — members seeking care and employer/health plan clients configuring programs — without compromising either
• Partner with product and engineering to deliver exceptional experiences across maternity, fertility & family building, parenting & pediatrics, and menopause
• Lead the design of AI-native product experiences — conversational interfaces, agent-driven workflows, adaptive onboarding — with clarity about what AI enables and where human judgment matters most
• Lead Maven's visual identity and brand expression across enterprise marketing, consumer product, and clinical communications
• Oversee agency partnerships and brand production pipelines
• Build an AI-native design practice: use AI tools to accelerate research synthesis, prototyping, production, and quality review — and establish workflows that become a model for the rest of the org
• Create the conditions to ship faster without sacrificing craft: clear prioritization, strong feedback loops, shared standards, and a culture that celebrates both speed and quality
• Embed user research as a core input to every decision, not a separate track that runs behind the work

Qualifications

• 10+ years of design experience, including 4+ years leading multidisciplinary design teams in a product-led company
• A strong portfolio that demonstrates craft across both product design and brand — you have taste, and you can articulate why it matters
• Proven ability to connect design priorities to business goals — you think in outcomes, not outputs
• AI-native working style: you use AI tools daily, you've built workflows around them, and you have strong opinions about how they change what a design team can do
• Experience shipping AI-driven or conversational product experiences, or clear conviction about how to approach them
• Proven experience building and scaling design systems in complex product environments
• Experience running user research as a core function, not an afterthought
• A track record of partnering effectively with Product, Engineering, and Marketing at the executive level
• Strong communication and storytelling skills — you can present to a CEO and give a designer line-by-line feedback on the same day
• High standards and low ego: confident in your point of view, collaborative in how you get there

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work, in-office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting