VP, Media Strategy

Responsibilities

• Serve as a senior media strategy voice across the department, leading audience strategy, communications planning, and channel architecture for client engagements
• Provide day-to-day strategic oversight and quality control across media planning teams working on multiple client accounts, ensuring strategic consistency and rigor
• Lead the development of insight-driven media strategies grounded in audience data, cultural context, and measurable business outcomes
• Act as a trusted media advisor to clients, building senior-level relationships and commanding the room in presentations, strategic reviews, and annual planning sessions
• Support new business pitches with compelling media strategies and frameworks that demonstrate the agency’s differentiated approach to integrated media
• Partner with performance media, analytics, and creative teams to ensure integrated planning and measurement coherence across the full funnel
• Drive the evolution of the department’s strategic capabilities - including audience segmentation frameworks, comms planning methodologies, and investment allocation approaches
• Ensure the work is achieving our clients’ broader business and marketing goals, connecting media activity to revenue and growth outcomes
• Synthesize complex media landscapes, data, and competitive dynamics into clear, actionable strategic recommendations for both clients and internal teams

Requirements

• 12+ years of experience in media strategy, media planning, or integrated media roles, with a significant portion at an agency or media company
• A minimum of 5+ years of direct managerial experience, with a track record of developing talent into dynamic, effective teams and individuals into leaders
• Deep understanding of the full media landscape: linear and connected TV, digital video, programmatic, social, audio, OOH, and emerging channels
• Demonstrated expertise in audience strategy, segmentation, and data-informed planning approaches
• Working knowledge of media measurement frameworks including marketing mix modeling (MMM), attribution, incrementality testing, and brand lift studies
• Strong understanding of how brand and performance media work together across the funnel, with the ability to articulate investment trade-offs to clients and internal stakeholders
• Passionate about cultivating a deep, proactive understanding of the media landscape, consumer behavior, and competitive dynamics - and leveraging that knowledge to identify growth opportunities
• Commanding communicator who can build trust and confidence with senior clients and C-suite stakeholders
• Excellent presentation, deck creation, and storytelling skills - able to translate complex media strategies into clear, persuasive narratives
• Intellectually curious about the evolving media ecosystem, with a bias toward testing new approaches in audience targeting, measurement, and channel innovation

Pay

The anticipated annual salary range for this position is $195,000 - $225,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location.