VP Marketing & Loyalty Quill

Responsibilities

The VP Marketing & Loyalty is responsible for:

• Setting and governing enterprise-wide brand strategy and architecture;
• Building an integrated, customer-centric marketing calendar;
• Leading the strategy and execution of brand campaigns across owned and earned channels (consumer PR and organic social).

Requirements

• Led enterprise brand strategy/identity and delivered ≥3 national brand campaigns with measured lift (e.g., +5–10 pts aided awareness or consideration).
• Led consumer PR and organic social at scale for a company with $1B+ annual revenue (or equivalent brand reach), including on record media interactions.
• Managed $10M+ annual brand budgets and multi-agency ecosystems; demonstrated year-over-year efficiency gains (e.g., ≥10% improvement in EMV/SoV or cost per engagement).
• Built and sustained executive-level KPI dashboards (e.g., awareness, consideration, preference, NPS, SoV, EMV, engagement rate) and led quarterly performance reviews.
• Direct leadership of teams, including Directors/Sr. Managers and matrixed cross-functional partners.
• Experience coordinating with Legal/Comms on claims, disclosures, endorsements/influencers, and issues/crisis response; strong understanding of FTC endorsement guidelines.
• Demonstrated ability to influence C-suite/Operating Committee and secure resources for enterprise marketing priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Design/Branding, or related field required.
• 15+ years in marketing/brand management.
• Proven brand architecture governance across multi-brand or sub-brand portfolios, including guideline creation and compliance processes.
• Direct leadership of teams, including Directors/Sr. Managers and matrixed cross-functional partners.
• Experience coordinating with Legal/Comms on claims, disclosures, endorsements/influencers, and issues/crisis response; strong understanding of FTC endorsement guidelines.
• Demonstrated ability to influence C-suite/Operating Committee and secure resources for enterprise marketing priorities.

Skills

• Enterprise brand ownership and strategy;
• Integrated campaigns and enterprise marketing calendar;
• Consumer PR and organic social;
• Cross-functional & agency leadership;
• Financial & operational management.

Benefits

• Competitive pay + bonuses;
• Paid Time Off (vacation/sick leave, 8 paid holidays);
• Wellness programs;
• Work-life balance;
• Discounts;
• 401(k) matching.

Pay

• $222,000 to $317,000

Schedule

• Remote