VP, Lifecycle Marketing

Hybrid - Miami, FL

About the role

The Vice President of Lifecycle Marketing is responsible for developing and executing customer lifecycle strategies that drive retention, loyalty, visitation frequency, customer engagement, and lifetime value across the company’s portfolio of brands.

Responsibilities

• Develop and execute enterprise-wide lifecycle marketing strategies.
• Design customer journey frameworks that optimize communication throughout the customer lifecycle.
• Establish lifecycle marketing KPIs and measurement frameworks.
• Increase customer lifetime value through segmentation and personalization.
• Lead CRM, email, SMS, push notification, and loyalty marketing programs.
• Oversee customer segmentation and audience management.
• Develop loyalty, membership, passholder, and rewards communications.
• Partner with brand and digital teams to align customer communications.
• Develop and execute strategies that increase lead generation, customer acquisition, and database growth across all brands and business units.
• Partner with Digital Marketing to maximize lead capture opportunities across websites, paid media campaigns, events, promotions, and in-location experiences.
• Develop audience acquisition strategies focused on growing owned marketing channels and first-party customer data.
• Identify opportunities to improve conversion rates throughout the customer lifecycle through personalization, automation, and targeted communications.
• Own marketing automation platforms and customer communication technologies.
• Enhance customer data capabilities and audience targeting.
• Leverage AI and automation to improve personalization and performance.
• Evaluate new platforms, tools, and customer engagement technologies to maintain a competitive advantage and support future business growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of relevant marketing experience, including 5+ years in a leadership role.
• Strong leadership, analytical, communication, and cross-functional collaboration skills.
• Proven ability to drive measurable business results through marketing initiatives.

Benefits

• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks: Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more

About the company

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe.