VP, Legal Marketing

About the role

As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing teams, providing oversight and support for existing and new client marketing campaigns and processes. This role will report to the SVP, Senior Counsel - Marketing.

Responsibilities

• Review marketing collateral for all products and platforms across all channels of communications, including large strategic clients led by SVP Marketing Leaders, and assess relevant processes for compliance with law/internal policies, providing comprehensive feedback.
• Ensure a balanced approach between legal risk, business strategy, and customer/consumer viewpoint to deliver practical marketing solutions, escalating significant risks and issues to the appropriate level.
• Partner with client marketing teams to ensure the applicable audience, communication channel, and client objectives of a marketing campaign are considered and reflected in the associated collateral and processes.
• Engage and collaborate with respective client attorneys, all functions, and subject matter experts, including compliance and risk, to ensure potential Fair Lending, Program Agreement, Associate Training, or other aspects of a client’s marketing campaign are appropriately addressed.
• Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation Counsel on Flips and Prescreens, with IP Counsel on potential trademark issues, and with Regulatory Counsel on new Advance Promo Notice client processes in support of respective clients’ initiatives.
• Manage challenging marketing review workload within established timelines while balancing frequent client expedited requests and other responsibilities.
• Provide and maintain subject matter expertise on assigned client’s loyalty program, promotions, benefits, and acquisition channels.
• Develop, maintain, and drive implementation of marketing templates, guides, and tools with the client marketing teams, addressing client-specific brand, loyalty programs, promotional financing, strategic focus, communication channels, and advertising style.
• Provide Legal Marketing expertise on cross-functional integration teams for new clients.
• Establish effective relationships and collaborate with individuals across the client marketing teams responsible for developing marketing campaigns to ensure they understand legal/regulatory marketing requirements.
• Influence actions without direct leadership responsibility for teams or processes to build relationships in a cross-matrixed environment (both cross-functionally and cross-business).
• Develop continuous communication channels with assigned client marketing teams, training and explaining marketing legal requirements, changes in law, revised templates, and feedback on marketing reviews.
• Respond to marketing compliance questions and audits and support regulatory examinations and other supervisory activities in connection with assigned client marketing activities.
• Perform other duties and/or special projects as assigned, including developing subject matter expertise in Social Media and supporting the legal marketing team’s AI objectives.

Requirements

• Bachelor’s degree and minimum of 6 years of financial service legal marketing experience, or Juris Doctorate (JD) and minimum of 3 years of financial service legal marketing experience.
• Consumer credit industry experience required.
• Knowledge and experience with regulations relating to financial services marketing for federal and state laws.
• Experience identifying, assessing, and elevating potential legal issues and analyzing limits and restrictions of marketing campaigns and their impact on processes.
• Detail-oriented with an understanding of business systems and processes.
• Demonstrated ability to successfully manage multiple complex matters and projects simultaneously in a matrix environment across competing priorities and multiple functions/platforms in a fast-paced growth business.
• Exceptional communication, relationship-building, influencing, and collaboration skills at all levels, from associates to senior managers.
• Strong judgment and ability to balance business and legal considerations.
• 2 years of relationship management experience, including the ability to develop strong working relationships with cross-functional business partners.
• Ability and flexibility to travel for business as required.

Desired Characteristics

• Experience with consumer credit/retail privacy, marketing, and credit card documentation highly desirable.
• Dynamic, positive, proactive, flexible, out-of-the-box thinker, and effective problem solver.
• Team player both cross-functionally and within the function in a fast-paced, high-energy environment.
• Goal-oriented and self-motivated.

Pay

The salary range for this position is $110,000 - $185,000 USD annually and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based on work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro, and Seattle.

Schedule

This role offers flexibility with the option to work from home near one of Synchrony’s Hubs or come into one of their offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training, and culture events. Field Sales and some Commercial team roles may have varied location requirements based on partner obligations or preferences.