VP, H&W Marketing Integration and Engagement

About the role

The VP, H&W Marketing Integration and Engagement will serve as a cross-channel domain expert, leading the integration and adoption of new marketing capabilities and MarTech. Acting as a connector across Marketing, Product, Data/Analytics, and channel owners, this leader will translate marketing needs into clear requirements, champion capabilities, streamline end-to-end processes, and accelerate adoption of new tools and features to improve engagement, performance and speed to market.

Responsibilities

• MarTech + Capability Integration & Adoption: Partner with Product and MarTech teams to implement or expand marketing capabilities across communication platforms.
• Personalization / Targeting Enablement: Partner with digital teams to design and operationalize omni-channel personalization and content optimization.
• Marketing for new services or capabilities: Develop and execute strategic marketing plans for complex initiatives with multiple stakeholders, dependencies, and timelines.
• Campaign Leadership: Lead campaigns across multiple channels, from strategy through launch and optimization.
• Promotions & Sweepstakes Strategy and Execution: Develop and execute offer programs such as sweepstakes or similar promotional constructs.
• Partner / Launch Strategy: Lead and collaborate on building go-to-market and launch plans with Industry marketing leads to support new partners and major enhancements.
• Legal, Compliance, and Process Rigor: Partner with Legal, Compliance, Performance Marketing, and other operational teams to ensure programs and campaigns follow all requirements, controls, documentation standards, and approvals.
• Additional business-critical initiatives: Lead additional programs/projects as business needs require, with clear outcomes, timelines, and stakeholder alignment.

Qualifications

• Bachelor's degree OR in lieu of degree, a high school diploma and 12 years of experience in credit card, financial services or health and wellness marketing.
• A minimum of 8 years of professional work experience in the Marketing field to include 3 years of campaign execution.
• Integrated marketing strategy: Ability to build channel roles, messaging frameworks, test-and-learn plans, and program calendars across verticals.
• Technical fluency: Understands data flows, platform capabilities/constraints, integration points, and how processes work end-to-end to improve execution.
• MarTech, platform, and capability adoption: Lead integration and adoption of marketing capabilities.
• People Management: 3+ years of experience managing and coaching a team.
• Change leadership & enablement: Drives adoption through training/playbooks, stakeholder engagement, and measurement of usage and impact.
• Analytics and optimization mindset: Defines KPIs, reads performance, identifies insights, and iterates.
• Strong stakeholder leadership: Influences without authority, aligns cross-vertical priorities, and communicates clearly with both marketers and technical teams.
• Operational rigor: Planning, documentation, requirements definition, risk management, and ability to scale repeatable programs.
• Creative + execution balance: Comfortable shaping strategy while also driving details to completion.
• Executive communication & prioritization: Can synthesize complex work into crisp updates, decisions, and tradeoffs for senior leadership.
• Ability and flexibility to travel for business as required.

Skills

• MBA desirable.
• Experience in healthcare and financial services preferred.
• Exceptional leadership, communication, and stakeholder management skills.
• Ability to analyze data, identify key trends and opportunities and develop improvement opportunities.
• Self-motivated, creative, strong initiative, and flexible.
• Strong process and project management skills with successful experience influencing and leading cross-functional teams.
• Able to work in a fast-paced environment and manage multiple projects.
• Strong communication skills needed to exchange complex information and interface with cross-functional teams both internally and externally.
• Demonstrates exceptional attention to detail, ensuring accuracy, consistency, and high-quality execution across all deliverables.
• Positive, high-energy attitude with passion for marketing.

Pay

The salary range for this position is $110,000.00 - $185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Schedule

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.