VP, Growth

What You’ll Do

• Define and operationalize Asurion's first unified growth strategy spanning acquisition, monetization, and retention across the full customer lifecycle
• Establish a unified, data-driven growth model across products, channels, and customer touchpoints, including emerging ones such as Answer Engine Optimization
• Build, maintain, and execute on a growth roadmap based on experimentation and A/B testing, leveraging scalable AI tools and capabilities
• Collaborate with product teams to integrate growth directly into customer-facing experiences, such as Asurion Tech Care application, Asurion.com, and voice/bot customer engagement surfaces
• Drive upsell and cross-sell performance, including freemium-to-paid conversion, single-device to household expansion, and premium tier upgrades
• Lead growth programs across existing partner channels, closely partnering with channel leaders, commercial teams, and the pricing function
• Design lifecycle engagement strategies across onboarding, value delivery, and retention
• Create a culture and infrastructure for rapid experimentation (A/B testing, iteration loops)
• Use data and insights to continuously improve growth performance and unit economics
• Hire and develop a high-performing growth team across product, analytics, and lifecycle disciplines
• Define operating models and cross-functional ways of working

Who You Are

• 12+ years in growth, product, or digital roles — including 5+ years leading growth functions at meaningful scale in subscription or recurring revenue businesses
• Deep experience with product-led growth, lifecycle management, and monetization strategies, subscription and membership models
• B2B2C operating experience — understanding how to drive consumer outcomes through and alongside enterprise partner channels
• Builder mentality — energized by ambiguity, capable of moving at speed without complete information, skilled at making decisions with imperfect data
• Cross-functional integrator — able to operate as a genuine partner to Product, Engineering, Data, Client Success, Commercial and Operations
• Strong hiring instinct — knows how to build a multi-disciplinary team, sequence headcount for maximum early impact, and develop people into senior roles
• Hands-on experience with newly evolving AI-tooling and capabilities for growth playbooks
• Proven ability to operate in complex, cross-functional environments and influence without direct ownership
• Comfortable operating at both strategic and executional levels

What Success Looks Like

• Growth becomes a core, systematized capability embedded across Asurion’s products and experiences
• Measurable improvements in customer acquisition and conversion, product attach rates and monetization, retention and lifetime value
• New growth channels and segments contribute meaningfully to revenue
• A high-performing growth team and operating model is established