VP, Global Retail E-Commerce

Key Responsibilities

• Set and lead the enterprise e-commerce strategy to drive profitable growth across online channels.
• Own online business performance and core digital KPIs (conversion, sales, average order value, and margin).
• In conjunction with seasonal priorities and the optimization of customer journeys, lead digital merchandising, including onsite assortment presentation, with localization by market as needed.
• Drive onsite performance improvements across navigation, onsite search, personalization, content, and checkout in partnership with UX/UI and SEO/AEO owners, focusing on conversion and commercial outcomes.
• Define and deliver the e-commerce roadmap, partnering with Product and Technology to prioritize platform enhancements and new capabilities that scale across markets.
• As applicable based on candidate profile, assume responsibility for (or partner closely with) Product Development to align the digital product pipeline with digital customer insights and e-commerce growth priorities.
• Lead global e-commerce operating rhythms and governance to ensure strong execution across markets for campaigns, launches, promotions, and seasonal priorities.
• Use data and analytics to identify opportunities, diagnose performance trends, and drive decisions and prioritization with consistent measurement.
• Align Marketing, Merchandising, Product, Technology, Creative, Customer Experience, and Operations across markets to deliver a seamless end-to-end customer journey.
• Build and lead a high-performing team with clear accountability, development, and strong cross-functional ways of working.
• Monitor global competitive trends, market dynamics, and customer expectations to inform innovation and growth opportunities.

Qualifications

• Bachelor’s degree in Business, Marketing, Merchandising, or a related field; MBA or advanced degree preferred.
• 12+ years of progressive experience in e-commerce, digital commerce, retail, or omnichannel leadership roles, including multi-market or international scope.
• Proven success leading and scaling a significant e-commerce business across multiple markets, ideally in consumer/retail and design-led brand environments.
• Strong commercial acumen and deep understanding of digital KPIs, customer behavior, and profitable growth levers.
• Proven cross-functional leadership and ability to influence senior stakeholders across geographies in a matrixed organization.
• Balances strategy and execution with strong communication, executive presence, and a bias for accountability.
• Strong analytical and problem-solving skills, with the ability to translate insights into actions.
• If Product Development scope is included, experience partnering with (and where applicable leading) Product Development to align the product pipeline to customer insights and commercial priorities is preferred.
• Experience partnering with UX/UI and SEO/AEO owners, plus digital merchandising, site optimization, CRM/lifecycle, performance marketing partnership, and e-commerce platforms preferred.