VP, Global Media Search Lead

Key Responsibilities & Duties

• Lead a Guild of execution SME’s that manage the day-to-day of PPC, SEO and YouTube campaigns.
• In collaboration with Operations, identify and provide recommendations for improving workflow and ensuring flawless execution of all programs.
• In collaboration with Activation Group leads, and Operations, define roles and responsibilities for team members on a project basis.
• Establish and maintain efficient processes in operationalizing PPC, SEO and YouTube campaign execution.
• Instil a culture of performance excellence with an unwavering commitment to aggressive optimization, test-and-learn techniques, and a relentless pursuit to exceed client expectations.
• Identify opportunities for improvement and innovation through the use of new technologies and processes.

Qualifications

• 12+ years' experience in search marketing with at least 5 years in the pharmaceutical advertising space.
• Clinical trial and PR experience strong positives.
• An established expertise in strategic search analysis and a demonstrated passion for emerging technologies, including familiarity with PLD (physician level data) and advanced use cases for search in the pharmaceutical space.
• Able to digest a client’s objectives and translate that into a meaningful search strategy.
• Familiarity with search intelligence tools (ScreamingFrog, SEMRush, etc) and a propensity for translating customer insights into strategy.
• An unwavering commitment to client service, problem solving and collaboration.

Pay

The annual base salary for this position ranges from $155,000 to $185,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

Schedule

Not specified.