VP, Global Communications

About the role

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce. In a Nutshell We're looking for an experienced PR and communications leader to join us and lead PR for VaynerX. This role includes managing VaynerX's corporate communications and building VXPR as an agency offering for brand clients. You must LOVE all things social, and be passionate about the marriage of social and PR can play in building brands and connecting to audiences in an authentic way. This is an always-on role that moves daily and will put you at the epicenter of culture. Our teams are lean, and you will need to dip down to support the team in a hands-on capacity, but at the same time be able to delegate, making sure the day-to-day is being run smoothly and efficiently in order to deliver industry-leading PR work on a daily basis, on behalf of Vayner and our clients. You will be passionate about the work you do, about the agencies you represent, and in doing so will be at the forefront of strengthening client & industry relationships across the global company. Think "lab" and not "agency". We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We're willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It's fun! Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew on amazing brands, excites you, as it does us.

Responsibilities

• Drive a clear communications strategy for VaynerX and the companies within it, aligned with Vayner's philosophies; establish clear messaging, target audiences, and channels for effective communications
• Develop and execute strategies to build brand reputation, including: proactive external communications; presence at industry events; position executives as innovative industry leaders
• Set and measure clear, meaningful, and consistent KPIs across the VXPR Team
• Oversee media relations, press releases, and thought leadership initiatives
• Serve as a primary spokesperson for the company
• Drive Executive Communications plans for Vayner executives and B2B clients
• Lead real-time crisis management and establish a framework for crisis preparedness; proactively identify and address reputational risks and lead responses
• Be a trusted advisor and collaborate closely