VP, FP&A Analytics

What the role is about

Vireo is a rapidly expanding, highly acquisitive multi-state cannabis operator and public company. We have grown faster than our financial infrastructure — and this role exists to close that gap. The VP of FP&A & Analytics is a newly created seat reporting directly to the CFO. This is not a traditional FP&A role. We are building a planning machine: automated, bottoms-up, and scalable across a large and growing portfolio of retail units spanning multiple states with distinct market dynamics.

What impact you'll make

• Design and implement a bottoms-up financial planning model scalable across a rapidly growing retail footprint with isolated pricing and margin dynamics at the market level
• Own the full planning and forecasting process — budgeting, reforecasting, and long-range planning — and build the governance framework around it
• Build a real-time data and reporting infrastructure that gives operators and leadership actionable financial intelligence without analyst intermediation
• Own cash forecasting as a process discipline — the model and methodology, not the banking
• Serve as the planning resource for all market finance leads across the organization, ensuring consistency of process and model across markets
• Partner with Corporate Development to support transaction modeling and capital allocation analysis, freeing Corp Dev to focus on deal execution
• Integrate newly acquired markets into the planning model and governance framework on an ongoing basis as the company continues to grow
• Collaborate with operations, legal, and HR to ensure financial plans reflect ground-level realities across all markets
• Own KPI design and reporting across the retail portfolio — build the metrics that matter and ensure they flow to the right people at the right time
• Partner with the analytics and technology teams to ensure the reporting layer is automated, reliable, and scalable
• Translate complex financial data into clear, actionable insights for operators, the CFO, and the executive team
• Establish and maintain a planning governance framework that is rigorous but lean — process as infrastructure, not bureaucracy
• Build and develop a small, high-leverage team over time as the function matures
• Serve as a trusted advisor to the CFO and senior leadership on all matters related to planning, forecasting, and financial performance

Education & Certification

• Bachelor’s degree in Finance, Accounting, Economics, or related field required
• MBA or CPA a plus

Experience

• 10+ years of progressive FP&A experience, with at least 3–5 years in a senior leadership role
• Demonstrated experience building planning infrastructure from scratch — not inheriting a mature function
• Multi-site retail, consumer, or highly acquisitive company experience strongly preferred
• Public company experience required — comfort with the cadence and rigor of external reporting and investor expectations
• Cannabis industry experience a plus but not required

Skills & Attributes

• Strong systems orientation — experience with planning tools (Adaptive Insights, Pigment, Anaplan, or equivalent) and BI/reporting layers
• Operator mindset — as comfortable discussing store-level contribution margin with a GM as presenting to the CFO
• Low ego, high output — this is a builder role, not a manager role
• Exceptional analytical and financial modeling skills
• Strong communicator with the ability to distill complexity into clear, actionable guidance
• High integrity, low drama, and a bias toward action

What we offer

• $200,000 annual base salary
• Comprehensive health, dental, and vision insurance
• 401(k) with employer match
• Hybrid Work Schedule
• Flexible PTO policy with 18 days in your first year

EEO Statement

Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.