VP, Digital Demand & Web Strategy
About the role
The VP of Digital Demand & Web Strategy owns Energy Exemplar’s global digital presence and performance - the website, channels, platforms, and experiences that generate awareness, capture buyer intent, and convert prospects into pipeline at scale. As AI changes how enterprise buyers discover, research, and evaluate software, this role will ensure Energy Exemplar is found, trusted, and engaged with across both traditional and AI-powered digital channels before a sales conversation begins. This role owns our website strategy, SEO/AEO, paid media, social media, digital campaign execution, and digital marketing technology. Working closely with Revenue Marketing and Marketing Operations, the VP will ensure every digital investment is measurable and connected to pipeline and revenue.
Responsibilities
- Own energyexemplar.com as a critical global demand generation channel, continuously improving traffic, engagement, conversion, and pipeline contribution.
- Develop and execute Energy Exemplar’s global digital strategy across web, organic search, paid media, social media, and digital experiences.
- Create a repeatable, digital marketing playbook for integrating acquired companies into Energy Exemplar’s broader digital strategy.
- Own and evolve our global SEO strategy across technical SEO, on-page optimisation, content, and authority building to increase visibility with priority buyers.
- Build Energy Exemplar’s Answer Engine Optimisation (AEO) strategy, ensuring our content and digital presence are discoverable across AI assistants, LLMs, and emerging search experiences.
- Monitor changing digital discovery and buyer behaviour, adapting our strategy as AI continues to reshape how