VP, Customer Journey & Audience Insights

Responsibilities

• Develop and evolve the end-to-end customer journey across all audiences and channels.
• Implement integrated journey frameworks and lifecycle strategies aligned to goals.
• Map and optimize key audience journeys, identifying opportunities for improvement.
• Ensure consistent, seamless experiences across digital and offline touchpoints.
• Lead cross-channel planning for messaging and experiences over a 12-month roadmap.
• Translate complex data into actionable insights that inform strategy and segmentation.
• Drive measurable growth through integrated campaigns and lifecycle programs.

Qualifications

• Bachelor's degree or equivalent experience
• 10-12+ years of experience in customer experience, lifecycle marketing, audience insights, or growth marketing, with increasing leadership responsibility
• Proven track record developing and executing end-to-end customer journey strategies that drive measurable growth
• Deep expertise in customer insights, analytics, segmentation, and research methodologies
• Strong understanding of integrated marketing, including digital, CRM, and performance channels
• Experience leveraging data and analytics to inform strategy and influence decision-making
• Experience in nonprofit, mission-driven, membership, or B2C environments preferred

Pay

$140,400 – $225,000 annually

Schedule

Remote - US based candidates only, no visa sponsorship available

Benefits

• 20+ days of paid time off, 2 floating holidays, and 9 workplace holidays per year
• Medical and Behavioral Health Coverage with wellness and hospitalization options
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs)
• Company-paid life insurance
• 401(K) with company match
• 12 weeks of paid parental leave
• Flexible work arrangements including remote options

Our Client

Equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.