VP, Customer Growth

About the role

NerdWallet is creating the role of VP, Customer Growth to help lead the next chapter of the company. This executive will be responsible for how NerdWallet speaks to, engages with, and builds lasting relationships with our customers across our owned channels, from email and push notifications to newsletters, podcasts, and emerging formats. Sitting at the intersection of growth, customer engagement, and product, the VP, Customer Growth will have direct influence on the go-to-market strategy for new NerdWallet-branded financial products, beginning with NerdWallet Savings. They will also build the data, segmentation, and engagement infrastructure that enables increasingly personalized customer experiences at scale. This role reports to the Chief Product Officer and partners closely with GMs across the business, Data, Product, Design, and Communications.

Why this role, why now

NerdWallet isn't searching for product-market fit. We're building from an exceptional foundation: a trusted and beloved consumer brand, a large and loyal audience, and rich customer data that has yet to be fully realized as an engagement asset. We're expanding from a financial guidance platform into a financial services provider. AI is fundamentally changing how consumers discover information, make decisions, and interact with brands. The VP, Customer Growth will help define what comes next—turning the strength of our brand, audience, and data into an enduring customer relationship, building the communications infrastructure, engagement programs, and customer experiences that define NerdWallet's next era.

Where you can make an impact

Customer Communications

• Own NerdWallet's owned-channel strategy end to end, including email, push notifications, newsletters, and other emerging channels
• Set the vision for how we use each channel and how they work together to create a cohesive customer experience
• Build the engagement infrastructure underneath those experiences: the data architecture, segmentation, personalization, and automation capabilities that make relevant communication at scale possible

Customer Acquisition, Retention, and Engagement

• Drive measurable growth in customer acquisition, retention, and engagement through our owned ecosystem
• Partner with GMs and Data to develop strategies tied to specific business objectives, from converting audience members into registered users and driving product adoption to deepening relationships with existing customers and creating loyalty that generates advocacy and word-of-mouth
• Establish the right measures of success for each objective, build the operating rhythm around them, and own the outcomes

New Product Go-to-Market

• Play a lead role in how NerdWallet brings new branded financial products to market
• Be a key architect of launch strategy, customer messaging, and adoption programs as we expand into a financial services provider, starting with NerdWallet Savings
• Build go-to-market strategies that leverage one of NerdWallet's greatest advantages: an audience that already trusts us to help with important financial decisions

Your experience

• 10+ years of progressive leadership experience across growth, marketing, customer engagement, data, or related disciplines, including senior leadership experience in consumer fintech, financial services, or a closely related digital business
• Deep expertise in owned-channel strategy, including email, push, content, and other direct customer channels, as well as the data, segmentation, personalization, and automation infrastructure required to make those channels perform at scale
• Proven track record of driving measurable improvements in customer acquisition, engagement, retention, and lifetime value through multi-channel programs
• Experience operating with GM-level accountability, whether through direct P&L ownership or close partnership with product and business leaders to develop and execute go-to-market strategies for new products, businesses, or verticals
• Strong analytical foundation and the ability to translate complex customer and business data into clear strategies, priorities, and decisions
• Experience building systems and capabilities that create compounding value rather than relying solely on one-time campaigns or short-term optimization
• Experience applying AI and automation to customer engagement and/or customer support at scale, coupled with the judgment to know where technology improves the experience and where human connection still matters
• Ability to lead effectively across a matrixed organization, build influence without relying on formal authority, and create alignment among senior cross-functional stakeholders
• Genuine commitment to NerdWallet's mission and a belief that helping people make better-informed financial decisions can be both good for customers and good for business

Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support
• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (only remote Nerds are eligible for the Wifi Stipend)
• Work from home equipment stipend and co-working space subsidy (only remote Nerds are eligible for these stipends)
• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity and Inclusion, Women, LGBTQIA, and other communities
• Hackathons and team events across all teams and departments
• Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
• 8 hours of volunteer time off per quarter and company match for charitable donations
• 401K with 4% company match
• Be the first to test and benefit from our new financial products and tools
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Disability and Life Insurance with employer-paid premiums