VP - Category Management (Fragrance)

What You Will Do

• Create and deploy the 3-year strategy and frame for the fragrance category across all Luxe brands.
• Leverage our multi-faceted portfolio to manage go-to-market execution, driving category transformation and sustainable growth.
• Translate multi-brand portfolios into compelling local stories, optimizing yearly activation plans for outstanding market-share gains.
• Master shopper and consumer competitive landscapes to identify whitespace and opportunities for growth.
• Proactively share insights regarding category needs, gaps, and opportunities with relevant stakeholders.
• Define and track KPIs for success, monitoring market share and category net revenue.
• Strategize and frame the long-term and short-term strategic plan towards our retailers for the fragrance category.
• Identify white-space opportunities within the US fragrance category and serve as a key strategic advisor to BUs and DMIs to co-create and prioritize innovation roadmaps.
• Design and recommend Category Activation plans to leverage category strategies, collaborating with business unit and CMO leadership.
• Collaborate with the CMO team, commercial, and marketing teams to adapt global strategies into compelling local retail selling stories, ensuring effective and clear go-to-market plans for growth in fragrance.
• Support sales teams to frame category joint-business-plan implementation within the Customers organization.
• Build relationships of trust with top stakeholders by providing expertise on customer behavior and market trends, and co-design activation strategies for the fragrance category.
• Establish and share best practices on sales activation, including assortment optimization and promotional calendars.
• Facilitate cross-functional collaboration both locally and globally, providing local shopper, market, retailer, and distribution insights to anticipate and drive category shifts within fragrance.

Who You Are

• Fragrance Authority: Deep expertise and understanding of the fragrance category, with strong understanding of prestige and luxury dynamics.
• Data-driven decision-making experience.
• P&L management experience is a must.
• Experience with category vision and growth management.
• Fragrance Marketing experience.
• Bachelor’s degree required.

What's In It For You

• Competitive salary range: $172,000 – $250,000 base (compensation will depend on relevant skills, experience, and location).
• Profit-sharing and performance bonuses.
• Comprehensive health, dental, and vision benefits.
• Generous paid time off and holiday schedule.
• Employee product discounts across L'Oréal's brand portfolio.
• Access to learning & development programs and career mobility within L'Oréal Luxe.