VP, Business Development, CTV Content Intelligence

Responsibilities

• Scale go-to-market partnerships and drive strategic integrations with highly selective, technically sophisticated partners across the programmatic CTV supply chain — with a focus on SSPs as the primary near-term priority, followed by DSPs and agency buyers
• Identify, evaluate, and close high-value SSP integration partnerships, establishing Pixalate as a key content intelligence layer across programmatic CTV supply paths
• Develop and grow a portfolio of enterprise partnerships with DSPs and agency trading desks, structuring agreements that include access terms, technical integration commitments, and clear commercial pathways
• Define and document the value proposition for each target buyer segment — SSPs, DSPs, agency trading desks, independent agencies, brands, and publishers — in collaboration with product and marketing
• Define and document the value proposition for each target buyer segment — SSPs, DSPs, agency trading desks, independent agencies, brands, and publishers — in collaboration with product and marketing
• Develop the commercial model for CTV Content Intelligence from the ground up — pricing architecture, packaging tiers, segment licensing economics, API access model, and SSP revenue share structures
• Build the GTM playbook for the broader sales organization, including ideal customer profile, buyer personas, objection handling, competitive positioning, and deal structure
• Represent Pixalate at industry forums and key CTV industry events to establish CTV Content Intelligence as a market-standard product

Requirements

• 8–15 years of experience in business development or commercial leadership within ad tech, CTV/streaming measurement, or advanced TV
• Deep knowledge of the programmatic CTV ecosystem — supply chain dynamics, SSP and DSP relationships, audience measurement, and content transparency
• Demonstrated experience closing or managing SSP or DSP-level data partnerships, including segment licensing, supply path integrations, or data syndication agreements
• Prior experience at a data, measurement, or programmatic infrastructure company — SSP, DSP, measurement, identity, verification, or similar
• Proven track record of taking a new product or product category to market from an early stage — not only managing existing partnership books
• Existing relationships at the VP or C-level across SSPs, DSPs, and major agency holding company trading desks
• Comfortable in technical product conversations with engineering and product leadership as well as external technology counterparts at SSPs and DSPs
• Highly self-directed; able to operate effectively with limited infrastructure and a high degree of ambiguity