VP B2B Marketing

Key Responsibilities

• Leading the work to consistently increase the quality of leads across multiple marketing channels.
• Working closely with a core team to optimize the entire B2B sales motion — including, but not limited to, optimizing the sales motion tech stack, events execution, and B2B marketing assets and content.
• Leading and scaling a high-performing, full-funnel B2B marketing strategy across both offline and online channels.
• Driving the repositioning of Epidemic's brand voice and go-to-market narrative to speak credibly and compellingly to business buyers.
• Working closely with the Product, Growth, and Creative teams to amplify the performance and adoption of our various products and features.
• Leading, mentoring, and developing marketers, fostering a high-performance culture rooted in collaboration, ownership, and continuous learning.

Requirements

• Proven experience in building and scaling a B2B marketing engine across offline and online channels.
• Strong analytical rigor and experience in defining clear KPIs and optimizing impact.
• Experience in leading, mentoring, and developing a team of marketing professionals.
• Experience translating technical product updates into compelling narratives that drive adoption and engagement.
• Experience repositioning a brand or go-to-market narrative — ideally in a company transitioning from B2C to B2B, or building a B2B function in a B2C-native organization.
• Familiarity with modern GTM tooling and the ability to work closely alongside technical GTM functions to build scalable infrastructure.
• A strategic and execution-focused mindset, with the ability to drive change and results.