VP - Amazon Growth Strategy & Brand Development

About the role

The VP, Amazon Strategy & Brand Development will lead the company’s Amazon business within the Sales and Marketing organization, driving brand growth, consumer engagement, and sales velocity for Prestige Consumer Healthcare on Amazon’s platform. This executive will develop and execute a holistic Amazon strategy integrating brand-building, digital marketing, content, and eCommerce best practices. The role partners cross-functionally with Sales, Supply Chain, Finance, and Product Innovation to maximize performance and ensure brand execution consistency across Prestige’s portfolio. Additionally, this executive will contribute to eCommerce strategy with other retail partners and have full responsibility for the Amazon P&L.

Responsibilities

• Develop and own the Amazon channel strategy, aligning with overall brand and marketing objectives.
• Lead the creation and execution of marketing campaigns, product launches, and promotional activities on Amazon.
• Oversee Amazon advertising (Sponsored Products, Sponsored Brands, DSP) and optimize both brand awareness and sales growth.
• Manage content strategy, including product detail pages, A+ content, and user-generated content to drive engagement and conversion.
• Drive demand creation through digital levers including social, search/display media, and site merchandising.
• Monitor and analyze Amazon performance metrics, consumer insights, and competitive trends; report findings and recommendations to senior leadership.
• Collaborate with cross-functional teams to ensure supply chain readiness, pricing strategy, and inventory management for Amazon.
• Champion brand protection initiatives, including Authorized Seller programs and Brand Registry.
• Drive innovation in digital marketing and eCommerce, piloting new tools and approaches to enhance the Amazon consumer experience.
• Build and lead a high-performing team focused on Amazon marketing, analytics, and content.
• Represent the Amazon business and digital commerce strategy in executive meetings, providing strategic guidance and updates.

Requirements

• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• 10-15+ years of progressive experience in marketing, eCommerce, or digital strategy, with significant Amazon channel expertise.
• Proven track record of building brands and driving growth on Amazon.
• Deep understanding of Amazon’s advertising, analytics, and content management tools.
• Strong leadership, communication, and cross-functional collaboration skills.
• Experience managing teams and budgets in a fast-paced, results-driven environment.
• Agile learner comfortable navigating ambiguity and complexity; solutions-focused mindset and highly curious.
• Analytical mindset with ability to translate data into actionable insights.
• Contemporary business acumen—understands the external environment and adapts frameworks for evolving market dynamics and new technologies.
• Experience in CPG, retail, or consumer healthcare preferred.

Success Measures

• Achievement of Amazon sales and brand growth targets.
• Improved brand equity and consumer engagement on Amazon.
• Effective cross-functional collaboration and process improvement.
• Innovation in digital marketing and eCommerce strategies.

Travel

20% travel required via car, plane, or rail.

Pay

Salary range: $265,000.00 to $285,000.00 annually.

Schedule

Hybrid work schedule: Tuesdays, Wednesdays, and Thursdays in the Tarrytown office; remote on Mondays and Fridays. 40 hours per week.