Volunteer: Virtual Health Fair Email Marketing Campaign
About the role
We are seeking a pro bono consultant with expertise in email marketing campaign development and execution to support our virtual health fair for the WIN Healthy Horizons Project on January 21, 2027. This 12-week volunteer opportunity involves building and launching a full email campaign to drive ticket registration for the event.
Responsibilities
- Develop a series of event promotion emails and automations, including:
- Event announcement
- Ticket registration pushes (including early bird promotions)
- Speaker and sponsor spotlights
- 24-48 hour reminders
- Configure and set up the campaign sequence in WiX with automations for auto-deployment
- Provide recommendations for improving email deliverability, open rates, and click-through rates for future campaigns
Requirements
- Expertise in email marketing campaign development and execution
- Experience with WiX or similar email marketing platforms
- Ability to work pro bono for a 12-week engagement
About the organization
Taproot Foundation is a nonprofit creating social change through pro bono connections. The WIN Healthy Horizons Project aims to create a community where health, wellness, and prevention take center stage by empowering individuals and families to take control of their health.
Women Into Networking (WIN) is a nonprofit business networking community dedicated to empowering women professionals, CEOs, and business owners. WIN provides a vibrant community where hundreds of women connect daily to network, promote their businesses, and collaborate.
A branding kit with logo, color scheme, fonts, and mood board will be provided.