Volunteer: Set Up Our Google Ad Grant for Success

About the role

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. Legacy Paws Rescue was awarded the Google Ad Grant, up to $10,000 a month in free search advertising. We're looking for a Google Ads consultant to get our account set up right, launch our first campaigns, and train a team member to keep it running.

We're building a different kind of rescue, focused on prevention, education, and supporting both ends of the leash. Right now, someone is searching "my dog is aggressive" or "how to rehome my dog" at 2am, scared and out of options. This grant gives us a way to be the first thing they find. We just need help using it well.

Responsibilities

• Account audit. A review of our current Ad Grant account setup, with fixes for anything that puts us at risk or holds us back.
• Conversion tracking. Tracking set up for the actions that matter most, like help requests, quiz completions, and donations.
• Campaigns for one or two priority audiences. Starting with owners who are struggling with their dogs, built with keywords, ad groups, and ads that meet grant requirements.
• Monthly report template and compliance checklist. A simple report our team can fill in each month, and a checklist to keep us in good standing with Google's grant rules.
• Team training. A walkthrough so one of our team members can confidently manage the account after handoff.

What success looks like

The account is audited, tracking is working, our first campaigns are live, and a team member has been trained to run the monthly report and checklist on their own.

Timeline

6 to 8 weeks

Tools

• Google Ad Grants
• Google Workspace
• Website: legacypawsrescue.org

Qualifications

Someone experienced with Google Ads, ideally Google Ad Grants for nonprofits, who explains things clearly to people who aren't marketers. If you believe the right message at the right moment can keep a dog out of a shelter, we'd love to build something meaningful with you.

About Legacy Paws Rescue

Mission: At Legacy Paws, our mission is to create a community of kindness through education, prevention, and rescue. We believe the best way to change the lives of dogs is not only to rescue them when they are in crisis, but to help prevent that crisis whenever possible. We educate people about how dogs think, communicate, learn, and experience the world, while providing practical support and resources to help people and dogs succeed together. When rescue is needed, we step in for the dogs who have nowhere else to turn—especially those who are overlooked because of age, medical needs, trauma, or circumstances beyond their control. Everything we do comes back to one belief: Healing and learning happens on both ends of the leash. Rescue isn't where we end. It's where we begin.