Volunteer Digital Media & Content Specialist Team (Flexible Tracks)

About The Role

Thousands of vulnerable, long-stay shelter animals remain unseen simply because local shelters lack the digital bandwidth to showcase them beyond their facility walls. The Animal Cause, Inc. is building a national visibility network (including our Mercy Stage initiative) that pairs creative storytelling with powerful digital tools to bring these overlooked animals into the spotlight. We have established digital platforms, accounts, and Google Nonprofit tools waiting to be activated. We aren't looking for one person to "do it all." Instead, we are building a collaborative team of digital volunteers where you can contribute in your specific area of expertise.

Choose Your Track (Focus Areas)

You can contribute to one or more of the following specialized tracks based on your skills and interest:

• Track 1: Short-Form Video & Storytelling — Create compelling 15–60 second social reels and video spotlight packages using raw photos, clips, and pet bios. Tools: CapCut, Canva, Adobe Premiere, Final Cut Pro, or iMovie.
• Track 2: Google Ad Grants & PPC Management — Help set up, optimize, and manage our active $10,000/month Google Ad Grant account to drive traffic to high-need shelter animals. Tools: Google Ads, Google Analytics, Conversion Tracking.
• Track 3: YouTube & Video Channel Optimization — Organize, upload, and optimize short-form and long-form animal spotlight videos for maximum reach and discoverability. Tools: YouTube Studio, Video SEO, Thumbnail Design.
• Track 4: Website & Content Publishing — Assist with updating landing pages, feature stories, and digital content workflows to support active adoption and sponsorship campaigns. Tools: WordPress, basic HTML/CSS, CMS formatting.

What We Provide You

• Defined & Limited Scope — You will receive clear, manageable assignments with standard operating guidelines—no vague demands or scope creep.
• Pre-Built Assets — Access to raw footage, reference templates, photos, and branding guidelines so you can dive straight into creation.
• Direct Impact — See your work directly increase adoption, foster, transport, and sponsorship opportunities for animals who need it most.
• Portfolio & References — Build concrete, high-impact digital portfolio pieces for your personal or professional resume.

Who You Are

• Experienced or comfortable in digital marketing, video editing, web management, or Google Ads.
• Self-motivated and reliable with follow-through on remote tasks.
• Passionate about animal welfare and excited to build systems that save lives.