Visual Merchandiser

Position Overview

The Retail Visual Designer is the ultimate job for the over-achieving recent graduate who wants to take their classroom expertise and apply it to “real world” projects. Helmet House wants a creative professional responsible for designing and working with our Store Development Team to create visual displays for our “Shop-in-Shop concepts that enhance the shopping experience within our Dealers and insure it is implemented correctly at the dealers. These designs should reflect our partner brands’ identity, and drive Dealer sales performance. This role transforms retail Motorcycle Dealership environments into engaging customer experiences through strategic use of proven visual merchandising principles.

Key Responsibilities

• Visual Strategy Development
• Research trends and develop comprehensive visual merchandising strategies aligned with brand identity and target customer preferences
• Create seasonal visual concepts that promote new products and promotional campaigns
• Apply consumer psychology and buying behavior principles to maximize sales performance
• Design Execution
• Create 2D/3D concept renderings, façade designs, fixture designs, and store floorplans
• Develop visual mockups and comprehensive visual platforms for design review discussions
• Develop designs that are easily scalable across multiple store footprints
• Technical Documentation
• Prepare 2-D and 3-D technical packages using traditional software packages such as AutoCAD, SketchUp, Illustrator, Photoshop, or InDesign
• Create merchandising guidelines, training materials, and blank store templates for field communication
• Maintain organized archives of visual merchandising assets including store photos, directives, and graphic files
• Collaboration & Monitoring
• Work with store development, marketing, and sales departments, along with vendors and cross-functional stakeholders/dealers
• Monitor sales results linked to visual setups and implement performance optimizations
• Provide high-quality photography of store buildouts and major floor sets
• Train HH district managers and dealer store staff to maintain visual standards and brand guidelines

Required Qualifications

• Education: Bachelor's degree in visual merchandising, graphic design, visual communications, retail management, or related field, a positive
• Experience: Recent undergraduates are encouraged to apply, but with a minimum of 1 or 2 internships in visual merchandising, retail design, or equivalent
• Technical Skills:
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with 3D rendering tools (SketchUp, AutoCAD, 3Ds Max, Revit)
• Strong rendering and drafting abilities for construction/fabrication documentation
• Portfolio demonstrating visual merchandising and retail design projects required

Core Competencies

• Strong understanding of color theory, lighting, spatial design, and visual composition
• Knowledge of current display trends and customer buying psychology
• Excellent project management and organizational skills
• Ability to work weekends, holidays, and overnights if occasionally required

BENEFITS PACKAGE (For full-time employees)

• Medical/Dental/Vision, Supplemental Insurance Plans, Café 125 FSA, 401(k) Savings Plan with very generous match
• Vacation/Sick Time off, employee discounts, EOE