Visual Merchandiser
About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual and commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill, and develop the store team to contribute to a great customer experience.
Responsibilities
- Customer Sales & Profit
- Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (indirect).
- Represent yourself and the H&M brand positively during customer interactions (direct).
- Organize and plan your workload according to the store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager.
- Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards.
- Ensure good garment care, stock levels, and provide input on allocation to Store Management and Area teams.
- Perform sales report (KPIs) follow-up, identify and prioritize visual and commercial opportunities in collaboration with the Store Management team.
- Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with the Store Management team.
- Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with the Store team.
- Fashion & Trend Awareness
- Keep up-to-date with the fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers.
- Plan time for fashion and trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate customer needs and enhance the shopping experience in-store.
- Team & Development
- Share, inspire, and educate your store teams, keeping them updated with seasonal changes, fashion trends, relevant visual and commercial information, in-store communication, including price perception.
- Coach and develop the Store team’s visual and commercial skills to secure high-quality product and commercial presentation according to guidelines.
- Support and develop daily routines and best practices for your Store team to ensure a consistent level of visual and commercial standards while maintaining customer service engagement.
- Develop and coach talents and provide onboarding training to new colleagues.
- Organize, provide, and carry out visual and commercial upskilling for you and your colleagues.
- Complete Visual Competencies & Commercial 4 All trainings based on Regional and Sales Market learning and development goals.
- Support Sales Market and Area teams with expansion (store projects) needs.
- Visual & Commercial Execution
- Execute the visual and commercial curation and styling for the store based on the commercial calendar, allocation, store activation plan, and fashion trends according to mood boards and direction from visual and commercial guidelines.
- Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure clear trends and stories according to inspiration from visual and commercial guidelines.
- Secure window and styling execution according to visual and commercial guidelines to create an inspirational and commercial customer experience.
- Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement.
- Secure a strong balance and maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements.
- In collaboration with Facilities Management, ensure all lighting is working correctly, aimed to highlight products and display forms in windows and throughout the store.
- Maintain and care for all display forms and interior material (fixtures and fittings) with sustainability in mind.
- In collaboration with the Area Visual Manager, ensure your store navigation is maintained and kept up to date according to the latest guidelines and store layout.
- Ensure your store has enough quantities of sale and other activity including POS material according to local routines.
- Keep sales floor and back of house clean, organized, and safe according to local security guidelines.
Qualifications
For you to be a successful Visual Merchandiser, you must be curious and creative, always looking for inspiration, proactive, solution-focused, flexible, with effective communication skills to achieve results cross-functionally. We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
- Experience with being solution-focused to improve product presentation and commercial execution in-store.
- Good knowledge of visual, commercial, and operational best practices, routines, and tools.
- Know how to manage, follow-up, and act on the selling equation and weekly sales reports.
Benefits
- 25% staff discount on all H&M Group brands (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound).
- Medical, pharmacy, vision, and dental coverage.
- Employee Assistance Program.
- Vacation, wellness, holiday, and parental pay.
- 401K with company match.
- Commuter benefits, Health and Dependent Care FSA.
- Additional voluntary benefits.
- H&M Incentive Program (HIP) for all employees.
Pay
Expected base salary range is $18.60 - $21.39 hourly.