Visual Communications Designer

About the Role

Fathom is looking for a hands-on visual communicator who can turn business objectives, ideas, and complex technical information into compelling graphics and multimedia content. This person will not only create visual assets but also help define the visual approach behind them, ensuring that Fathom’s campaigns, sales materials, digital experiences, and brand communications are cohesive, engaging, and aligned with business goals. The Visual Communications Designer will independently seek out context, collaborate with stakeholders and subject-matter experts, review existing materials, and develop visual concepts without waiting for finished content or step-by-step creative direction. The right candidate is curious, proactive, fast, and comfortable taking a project from an initial business need through visual strategy, concept development, and final production.

Responsibilities

• Develop visual concepts and creative approaches that translate business objectives, campaign strategies, and technical information into cohesive, engaging brand experiences.
• Create lead-generation and sales assets, including infographics, digital ads, presentations, brochures, case studies, landing pages, email graphics, social content, direct mail, tradeshow materials, and other campaign visuals.
• Produce original photography and video content at Fathom facilities, events, and customer-facing activities.
• Manage videos from concept through completion, including planning, shooting, editing, motion graphics, captions, and final publishing.
• Design and build WordPress landing pages and campaign pages using approved brand and conversion best practices.
• Develop reusable templates, design standards, and visual systems that improve efficiency, strengthen brand consistency, and elevate the quality of Fathom’s communications across teams and channels.
• Recommend evolutions to Fathom’s visual identity and improvements for how the brand is expressed across campaigns, presentations, digital experiences, events, photography, video, and sales materials.

What Success Looks Like

• You independently seek out context, interview subject-matter experts, review existing materials, and translate complex information into clear, engaging visuals.
• You work with urgency, manage multiple priorities, and consistently deliver polished work on deadline.
• You think beyond individual deliverables and consider how each project contributes to a cohesive, recognizable, and elevated Fathom brand.
• You connect visual decisions to business objectives, audience needs, campaign strategy, and the intended user experience.
• You identify opportunities to improve Fathom’s visual communications and proactively recommend stronger approaches rather than simply executing what has been requested.
• You can present and explain your creative recommendations to stakeholders, balancing brand consistency, business needs, audience engagement, and practical execution.
• You collaborate easily across marketing, sales, operations, and technical teams and are comfortable working directly with people throughout the organization.
• You are a utility player who jumps in where needed, including on projects that may fall outside a narrowly defined role.
• You bring energy and confidence to in-person collaboration, photo and video shoots, events, and conversations with internal stakeholders.

Requirements

• 5-7 years of professional experience creating visual communications for a marketing team.
• Ability to take a loose idea, technical concept, or business objective and independently develop the visual strategy, creative concept, and final execution without requiring completed copy or fully developed creative direction.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.).
• Hands-on experience building and updating pages in WordPress.
• Advanced photography and videography skills.
• Experience in a fast-paced, deadline-driven environment with strong attention to detail and project ownership.
• Experience in B2B marketing; manufacturing, industrial, engineering, or another technical industry is strongly preferred.
• A strong portfolio demonstrating high-quality visual communications, presentations, campaign creative, photography, and video. The portfolio should show not only polished final work but also the candidate’s ability to translate business objectives, audience needs, or complex information into an effective visual approach. A portfolio will be required as part of the interview process.
• Ability to work from Fathom’s Hartland, WI office two days per week and travel as business needs require.

Why Join Us

Be part of a fast-growing, innovative company at the forefront of the digital manufacturing revolution. Fathom is a leader in advanced manufacturing with multiple locations across the United States, serving some of the largest OEMs in industries such as aerospace, defense, medical, and consumer goods. Join a small but agile marketing team that is always ready to try new strategies to stay ahead of the competition. As part of this team, you’ll have the opportunity to make a direct impact, shaping the marketing landscape for a rapidly evolving industry.

Schedule

• Hybrid – two days in the office per week (Hartland, WI).
• Travel required: Approximately 5-10% with a potential to increase to 15-20% as needed.

Benefits

• Health Benefits: Medical, dental, and vision coverage. Life insurance, short-term and long-term disability insurance.
• Additional Benefits: Paid time off, floating holidays, volunteer time off, and sick time off (depending on state of employment). 401k plan.
• Employee Perks: Discounts on products and services.