Viral Content Marketing Intern

Trend Research & Viral Strategy

• Research emerging trends across TikTok, Instagram Reels, and YouTube Shorts
• Identify viral content formats, memes, editing styles, sounds, hooks, and storytelling frameworks
• Monitor platform behavior and surface ideas that could be adapted for artist and music campaigns
• Provide weekly recommendations on trend opportunities for active releases and catalog campaigns

Creator Discovery & Outreach

• Research creators, fan pages, niche communities, and tastemakers relevant to music campaigns
• Identify creators who would be strong fits for Hook campaigns or platform adoption
• Build creator target lists organized by genre, audience, culture, and platform

Social Media Execution

• Affiliate with posting and managing content across Hook's secondary social accounts
• Help implement trend-led content ideas across TikTok, Instagram, and Shorts
• Test formats, captions, posting styles, and content angles to drive engagement
• Clip, repurpose, and publish content optimized for short-form platforms

Music Marketing & Campaign Support

• Translate internet trends into ideas for artist and song campaigns
• Brainstorm culturally relevant activations around releases, moments, and viral opportunities
• Support campaign execution with creator sourcing, research, and trend implementation
• Track campaign performance and identify learnings for future activations