Video People Lead

About the role

This role sits at the intersection of creative leadership, operational excellence, and business impact. You will lead and grow a performance video team to produce creative assets that drive user acquisition on paid social and other marketing channels while building structure, systems, and workflows that evolve alongside business needs. You’ll continuously refine how we work to support shifting growth priorities, new channels, and emerging production models.

Responsibilities

• Team Leadership & Development: Lead, mentor, and scale a high-performing video team by setting clear expectations, building career paths, fostering a high-trust performance culture, and partnering cross-functionally on hiring and org design.
• Performance & Creative Outcomes: Ensure our video output consistently drives measurable business results, keeping performance insights, testing velocity, and winning creative at the center of how the team operates.
• Video Operations, Structure & Process: Own video resourcing, prioritization, and end-to-end production workflows by building scalable intake, tracking, and visibility systems that drive efficiency across internal production, creators/UGC, AI video, and external vendors.
• Production Excellence: Oversee high-quality video execution across all channels while guiding production strategy across in-house video production for various marketing channels, creator/UGC pipelines, and AI-generated video, balancing creative quality with rapid iteration.
• Cross-Functional Partnership: Serve as the bridge between creative vision and execution by aligning Creative, Growth, Brand, and Product Marketing and partnering with leadership to make smart tradeoffs across speed, cost, creative quality and performance.

Requirements

• 8+ years in video production/post-production roles.
• 3+ years of leading and scaling video creative teams.
• Strong hands-on background in video production, editing, and post workflows.
• Proven ability to scale creative output while improving efficiency and team clarity.
• Experience supporting performance marketing teams and working against measurable KPIs.
• Strong operational thinker — you naturally build structure, process, and clarity.
• Comfortable balancing people leadership, creative quality, and business outcomes.

Bonus Points

• Experience in high-growth startups or performance marketing environments.
• Experience building AI-assisted video production workflows.
• Familiarity with direct response creative and paid social production at scale.
• Experience managing hybrid production models (in-house + creators + vendors).

Qualifications

• Experience in video production, editing, and post workflows.
• Strong communication skills to align creative, growth, and executive stakeholders.
• Ability to balance people leadership, creative quality, and business outcomes.

Skills

• Strong video production background.
• Deep experience leading creative teams.
• Operational thinker with a focus on efficiency and clarity.
• Ability to balance creative quality and business outcomes.

Benefits

Kikoff offers medical, dental, and vision coverage, RSUs, 20 days of paid time off per year, a 401(k) plan with a generous employer match, competitive pay based on experience, and a location of Hybrid, 3 days onsite in San Francisco, CA.

Pay

$145,000 - $184,000 USD

Schedule

Hybrid, 3 days onsite in San Francisco, CA.