Video Lab Producer - AI and On-Camera Content

About the role

PETA’s Video Lab produces content for social media that reaches millions of people. This role involves creating visually striking, culturally relevant, and conversation-driving videos.

Responsibilities

• Create high-impact videos for various social platforms from concept through final delivery
• Develop scripts and creative concepts that balance humor, shock value, clarity, and emotional resonance
• Use AI tools like Midjourney, Runway, and Higgsfield to create animations, motion graphics, and visual elements
• Experiment with emerging AI-powered video, animation, and creative technologies to develop innovative content formats
• Appear on camera in comedic skits, commentary, and explanatory videos
• Self-film content using an iPhone or similar equipment, ensuring production quality
• Direct and produce formal shoots as needed
• Collaborate with the Video Lab team and social media team to develop timely, engaging content
• Ensure all video content meets quality standards and complies with legal and brand guidelines
• Stay current on social media trends, platform updates, internet culture, and AI creative tools
• Perform other duties as assigned by the supervisor

Requirements

• Education: Degree in a related field or at least two years of relevant professional experience
• Portfolio: Showcasing generative AI work, creative video projects, or personal AI-driven experiments
• Experience: Demonstrated experience using AI tools for video generation, animation, visual effects, or video enhancement
• Skills: Strong understanding of all stages of video production, strong creative instincts, and extensive video editing experience (Adobe Premiere Pro, After Effects)
• Personal Qualities: Comfortable, charismatic, and engaging on camera, knowledge of animal liberation issues, professional appearance, and commitment to the mission

Qualifications

• Demonstrated ability to manage multiple projects and work effectively under tight deadlines
• Commitment to the mission and objectives of the organization

Benefits

A list of benefits available to qualified employees is available here.

Pay and Schedule

The hourly pay range for this position is $19.45 - $24.93. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

Schedule

Not specified.