Video Editor, Ad Creative

About The Company

Electrify is a dynamic and rapidly growing digital media company operating within the creator economy. We specialize in investing in and scaling creators who have established a significant presence on platforms like YouTube. Our portfolio includes a diverse range of leading channels, including The Rundown, which is renowned as the world's largest AI community. Our mission is to inform and educate millions of people worldwide about artificial intelligence, its applications, and its impact through engaging content such as newsletters, social media channels, and our AI University. We are committed to fostering innovation, diversity, and positive change within the digital media landscape.

About The Role

We are seeking a talented and motivated Ad Creative Video Editor to join our team. This role is ideal for someone who is creative, fast-paced, and passionate about performance video marketing. The successful candidate will be responsible for managing the entire editing process for our paid social campaigns, transforming creative briefs into compelling, high-converting video ads primarily for Meta platforms such as Facebook and Instagram. The role involves remixing existing footage, developing new creative concepts, and continuously optimizing content based on performance metrics. Collaboration with our Creative Strategist and Head of Growth will be essential to produce scalable and effective advertising content. The ideal candidate will have a keen eye for detail, a strong understanding of direct response principles, and a desire to push creative boundaries to achieve results.

Responsibilities

• Cut and produce engaging video ads from creative briefs, ensuring they are launch-ready across various styles, from UGC to high-production quality.
• Develop and deliver multiple creative concepts and variations weekly, including different hooks, CTAs, and video lengths for testing and optimization.
• Design and animate motion graphics such as callouts, lower thirds, UI mockups, product demos, transitions, and end screens to enhance video appeal.
• Analyze creative performance metrics, gather feedback, and apply insights to refine and improve future video edits.
• Collaborate closely with the Creative Strategist and Growth team to ensure creative concepts align with campaign objectives and brand standards.
• Explore new editing techniques, creative approaches, and AI-driven tools to optimize content production and performance.
• Support the team in executing creative ideas, sometimes taking on additional hands-on tasks to meet project deadlines and quality standards.
• Contribute to the development of creative strategies that drive engagement and conversion for paid social campaigns.

Qualifications

• Minimum of 3+ years of professional video editing experience, preferably in direct response, paid social, or performance marketing creative.
• Proven portfolio demonstrating expertise in creating short-form vertical video ads for platforms like Meta (Facebook and Instagram).
• Proficiency in Adobe Premiere Pro and After Effects, including motion graphics, compositing, and polished video asset creation.
• Strong understanding of direct response creative principles such as hooks, pacing, caption design, visual storytelling, objection handling, and CTA optimization.
• Experience managing multiple projects simultaneously with well-organized assets and files.
• Ability to work independently in a remote environment with excellent time management skills.
• Curiosity about leveraging AI tools to enhance creative workflows.
• Full-time commitment with an "all-in" mentality.
• Bonus: Passion for newsletters, particularly The Rundown, and interest in AI and digital media trends.

Benefits

• Opportunity to be part of a leading global AI media company shaping the future of digital content.
• Work in a fast-paced, innovative environment surrounded by ambitious and supportive colleagues.
• Access to The Rundown AI University and various AI tools to enhance your skills and stay ahead in the industry.
• Significant growth opportunities within the company and for your career development.
• Competitive compensation package with flexible working hours and the ability to work from anywhere in the world.
• Inclusive and diverse work culture committed to equal opportunity employment.