Video & Digital Content Creator

Location: Dallas, TX | Part‑time, 3–4 days per week (regular in‑office collaboration with occasional on‑location shoots).

The Role

Generational Group is seeking a versatile Video & Digital Content Creator to join the marketing team. This is a hands‑on generalist position that involves shooting and editing professional video, creating social content, building the YouTube presence, supporting websites and digital channels, and jumping into a wide variety of fast‑moving marketing projects.

Ongoing Work

• Social Media
  • Create and assist in publishing content for Generational Group and affiliated brands.
  • Maintain a consistent posting cadence, turning videos, transactions, events, testimonials, news and company activity into engaging social content.
  • Produce short‑form video, graphics, captions, thumbnails and other supporting assets.
  • Identify opportunities to improve engagement and make sophisticated investment‑banking topics accessible.
• YouTube
  • Execute and evolve Generational Group’s YouTube strategy.
  • Develop a reliable weekly content engine around M&A, business growth, exit planning and business‑owner education.
  • Coordinate with internal subject‑matter experts and on‑camera personalities.
  • Shoot and edit long‑form content and repurpose it into short‑form clips.
  • Create thumbnails, titles, descriptions and supporting assets.
  • Maintain a content pipeline so videos can be produced ahead of schedule.
  • Monitor performance and continually improve topics, formats and production.
• Video & Content Production
  • Shoot and edit executive interviews, internal videos, educational content, events and other recurring content.
  • Capture professional video, photography and audio in both planned and run‑and‑gun environments.
  • Repurpose existing footage into multiple formats and channels.
  • Maintain and organize the growing video and digital asset library.
• Website & Digital Support
  • Handle straightforward website content and media updates.
  • Upload and replace videos, images and other digital assets.
  • Troubleshoot routine digital‑content issues.
  • Work comfortably across different platforms and systems as needed.

Larger & Ad Hoc Projects

• Client testimonial videos – manage pre‑production, interviews, shooting, editing and final delivery.
• Transaction and deal content – turn completed transactions and investment‑banking activity into compelling video and social proof.
• Brand ambassador content – capture and produce material featuring company ambassadors, executives and partners.
• Paid media – develop and resize video creative for Meta, YouTube, CTV and other advertising channels.
• Events – photograph and film conferences, executive meetings, cocktail receptions and company events.
• Internal communications – produce training videos, leadership messages, departmental content and presentations.
• New initiatives – support launches and special projects requiring video, creative or digital execution.
• Rapid‑response requests – handle “Can you help us with this?” projects that emerge in a growing organization.

What We’re Looking For

• Adaptable – comfortable shifting between shooting video, editing, social media, website work and unexpected projects.
• Self‑directed – able to take an objective and figure out how to achieve it without step‑by‑step instructions.
• Creative – able to find interesting ways to communicate complex or technical topics.
• Reliable – consistent execution is as important as big creative ideas.
• Resourceful – willing to find the right person, system, file or solution when something blocks a project.
• Business‑minded – interested in understanding the company, clients and the M&A world, not just producing attractive content.
• Comfortable with executives – able to direct and work with senior leaders, investment bankers, clients and business owners.
• Flexible – equally comfortable producing a polished testimonial one day and fixing a thumbnail, website video or social post the next.

Technical Skills

• Premiere Pro proficiency (required).
• Strong experience with several of the following (preferred):
  • Adobe After Effects
  • Photoshop
  • Lightroom
  • Audition
  • Media Encoder
  • DaVinci Resolve
  • Artlist AI Toolkit
  • YouTube publishing and optimization
  • Social media publishing platforms
  • Basic website/CMS editing
  • Digital asset management & organization
• Understanding of professional video production fundamentals: cameras, lighting, composition, audio, interviewing and post‑production.

What Success Looks Like

The right person will build a consistent content engine rather than completing isolated assignments. Success is demonstrated when Generational’s social channels maintain a steady flow of high‑quality content, the YouTube strategy evolves into a repeatable publishing engine, executives and subject‑matter experts are efficiently turned into useful content, client testimonials and transaction stories become powerful marketing assets, major projects are completed without neglecting everyday marketing needs, and the marketing team knows there is someone who can figure out and deliver on unexpected creative or digital requests.

Only Texas residents will be considered.